Mailchimp just crept up on us....we started small and before we knew it we were sending thousand of emails a day with Mailchimp!
January 10, 2020
Mailchimp just crept up on us....we started small and before we knew it we were sending thousand of emails a day with Mailchimp!
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We are using Mailchimp not only for customer marketing engagement mailings, but also in conjunction with Mandrill (also a Mailchimp offering) to do real-time transactional emails from our various software products. We have created over 300 different application-based emails around things like sign-ups, offers, billing notices, and system-based messages, all populated with variable information pushed from our system.
- Template design is easy for most levels of users.
- Duplicating and tweaking templates works very well.
- Template management is weak--hard to organise and sort templates when you have lots.
- No ability to search within templates from a high level, tied to difficulty managing large numbers of templates.
- Allows us to mail hundreds and thousands of dynamic emails every day.
- It's a critical part of our user-base engagement and our software platform.
- Zoho Campaigns and Intercom
We also use Zoho Campaigns for CRM related emails and campaigns. It is definitely not as easy to use as Mailchimp but has the advantage of easily pushing emails in and out of our Zoho CRM.
We use Intercom for Drip user engagement. Again, it does not have the easy-to-use or flexible design environment of Mailchimp, but it's superior in its easy-to-use event-driven engagement, more of two-way communication.
We use Intercom for Drip user engagement. Again, it does not have the easy-to-use or flexible design environment of Mailchimp, but it's superior in its easy-to-use event-driven engagement, more of two-way communication.
We use it more for real-time customer communication and newsletter mailings and event mailings. I would not consider Mailchimp an all-in-one marketing platform from what I've seen. I would not be comparing this to true all-in-one marketing platforms like HubSpot, Salesforce, Marketo, Pardot, etc. It is a strong, industry standard emailing platform that plays well with many other systems.
We have built our communications channels in our software platform around Mailchimp, so it has been a critical part of our success. That being said, we might not choose Mailchimp again if we were starting from scratch. We had started with it in a small and easy way, and it's usage within our organization grew and grew to where it has become a significant part of how we communicate with customers.
So because it is limited in how you can manage, view, and organise your templates, proper naming is critical. That's about the only way you can find them once you hit critical mass.
So because it is limited in how you can manage, view, and organise your templates, proper naming is critical. That's about the only way you can find them once you hit critical mass.