Great for small simple businesses
January 10, 2020

Great for small simple businesses

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

We used it to help us create an email for an email campaign. I don't use it to send large campaigns because I don't like the reporting or feature set as much as other available options.
  • Easy email creation.
  • Great email templates.
  • Reporting and sender status.
  • Support.
  • Positive investment for small bus.
  • If you get one sale it pays off.
Mailchimp is not for large organizations with complicated campaigns and conversion labels. It's for simple companies - I wouldn't advise communications teams to use it.
Clean and simple user design. Someone with no skill in email automation could create a simple flow.
I wouldn't say it's an all in one platform. I think that title is very misleading. You can do a lot of simple automation with it- nothing crazy.
I think the lessons I've learned from MailChimp is that it doesn't play well with others. I don't think it's easy to clean and export lists, and I think it's sender status features are terrible.
Mailchimp is well suited for a small team or an entrepreneur looking to send some emails to a list of targets.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
5
Landing pages
6
A/B testing
5
Mobile optimization
7
Email deliverability reporting
3
List management
4
Triggered drip sequences
4
Standard reports
4