Mailchimp - Email marketing champion.
Updated January 13, 2021
Mailchimp - Email marketing champion.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Essentials
Overall Satisfaction with Mailchimp
Our marketing team used Mailchimp for various purposes based on client requirements. We used it for newsletter designs, drip email campaigns, nurture campaigns, driving registration for webinars. We designed landing pages, distributed mails to around 4-5k contacts. Business problems varied from account to account, for some clients it was brand awareness campaigns and for some, it was tactical lead gen campaigns.
- Mailer design features - drag and drop with image and video embedding options
- Pre-built templates are very helpful and has good design aesthetics
- Mailchimp has increased the pricing lately which makes it unaffordable for startups and mid-size companies
- Most of the templates and features are premium now
- It has helped some of our major clients drive registration for webinars.
- Brand awareness campaigns were a great success using this tool.
We used Mailchimp for for email marketing and drip and nurture campaigns.
Mailchimp is an all-inclusive tool and I have been using email and landing page features already. I am planning to try social media integration with Mailchimp.
- Brand awareness increase
- Leads generated/leads converted