Mailchimp - Email marketing champion.
Damini Gandhi | TrustRadius Reviewer
February 05, 2020

Mailchimp - Email marketing champion.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Essentials

Overall Satisfaction with Mailchimp

Our marketing team used Mailchimp for various purposes based on client requirements. We used it for newsletter designs, drip email campaigns, nurture campaigns, driving registration for webinars. We designed landing pages, distributed mails to around 4-5k contacts. Business problems varied from account to account, for some clients it was brand awareness campaigns and for some, it was tactical lead gen campaigns.
  • Mailer design features - drag and drop with image and video embedding options
  • Pre-built templates are very helpful and has good design aesthetics
  • Mailchimp has increased the pricing lately which makes it unaffordable for startups and mid-size companies
  • Most of the templates and features are premium now
  • It has helped some of our major clients drive registration for webinars.
  • Brand awareness campaigns were a great success using this tool.
We used Mailchimp for for email marketing and drip and nurture campaigns.
It makes my day to day work easy, trackable, and efficient.
Mailchimp is an all-inclusive tool and I have been using email and landing page features already. I am planning to try social media integration with Mailchimp.
  • Brand awareness increase
  • Leads generated/leads converted
Well suited for email marketing campaigns, nurture campaigns, drip campaigns, landing page creation, and lead gen activities.

Mailchimp Feature Ratings

WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
7
Landing pages
7
A/B testing
7
Mobile optimization
5
Email deliverability reporting
7
List management
8
Triggered drip sequences
6
Standard reports
7