MailChimp: A Simple Choice for Agencies and SMBs
March 13, 2021

MailChimp: A Simple Choice for Agencies and SMBs

Scott Walker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp for nearly all of our clients. We've looked into other mail services and have used multiple in the past, but nothing really competes with Mailchimp. Mailchimp is quite affordable (viz. free) for most of the small clients, and our larger clients still get a pretty good deal. As an agency, we have to deal with multiple accounts, and Mailchimp makes it very easy to switch between multiple accounts with just one user sign-in. This allows us to quickly navigate all the accounts we have access too, while also being able to silo off each individual client. (In the case we sign a new client who already has a Mailchimp account, or we no longer handle a client, it is easy for us to gain/delegate access without losing any data security or difficulty.)

  • Multiple Account Access
  • Templates
  • List and Segment Creation
  • Integration and APIs
  • Functions on all devices, Operating Systems, and Mail Clients with little to no custom coding.
  • Drag and Drop design interface
  • Transparent Billing
  • Scaled Pricing (price does go up quickly at scale)
  • The new interface is "clunkier" than the previous UI
  • Reporting could stand to be better (especially click heat map and send statistics)
  • We saw an upfront savings on monthly cost compared to Constant Contact, Klaviyo, and Bronto
  • We experienced less dev time for building emails compared to self-coding emails.
  • User and List management doesn't require a data specialist like in some of the enterprise-level systems.
  • Marketers can build out emails without the need of dev or data resources, allowing for "cheaper" and faster production.
Generally, Mailchimp is substantially cheaper for smaller companies compared to the Enterprise level email marketing systems. Additionally, Mailchimp offers the agency-focused advantages of programs like Campaign Monitor, but with an easier billing system and lower monthly cost. Compared to Bronto, Klaviyo, and other powerful systems, Mailchimp may not have the pure Big-Data computing power, but makes up for it in easy email design, campaign creation, and streamlined subscriber management.
Mailchimp is hands down the most user-friendly email platform I've used. Over the years, this user-focused approach has improved. And, (until recently) it had one of the most intuitive user interfaces on the market. Unfortunately, the new UI is a little harder to navigate and isn't as intuitive and simple as the previous interation.
We generally don't use the landing page or website builder function in our Mailchimp accounts because we prefer to do that on our owned domains. But the Campaign Builder tool (Email + Social) is very easy to use and it makes it so that any mail campaign is directly tied into social channels. Also, the Subscriber Management tools can function as a low-level CRM, which is very useful for follow-up campaigns and sales promotions. Finally, the automation and drip campaigns make it very simple to create automatic mailers that keep subscribers engaged.
We've had success in list building, list management, and campaign creation throughout the email journey for nearly all of our clients. Mailchimp makes it easy to sign-up for emails, sort subscribers in to lists and segments, and then create manual or automatic campaigns to push whatever conversion we're targeting. Whether it be ecommerce sales, information dispersal, or lead generation, Mailchimp has made our job very easy and reduced the overall cost in monthly email subscription fees and dev/design labor hours.
Mailchimp is great for Agencies. Unless you have a very functional home-brew mail program, Mailchimp really can't be beat from an Agency perspective. By allowing access from one user account, you can quickly switch between your clients accounts, without having to store or remember a litany of passwords. Additionally, setting up separate accounts makes it easy to offboard clients (just grant them admin access and have them remove you as a user) and onboard new clients (just have them grant your access to their account). It also makes billing simple and will allow you to have invoices per client.

Mailchimp may not be the best option if you have a very large mailing list. Since the price scales up very quickly depending on the amount of subscribers you have, it may be best to go to a ESP that can handle the larger subscriber numbers. Especially if you sent to highly segmented lists, it would be better to be on a per-send payment as opposed to a per-subscriber system. While Mailchimp has great segmentation tools, if you're over 50,000 subs you might want to look elsewhere for a better deal.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports