MailChimp: A Simple Choice for Agencies and SMBs
March 13, 2021
MailChimp: A Simple Choice for Agencies and SMBs
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We use Mailchimp for nearly all of our clients. We've looked into other mail services and have used multiple in the past, but nothing really competes with Mailchimp. Mailchimp is quite affordable (viz. free) for most of the small clients, and our larger clients still get a pretty good deal. As an agency, we have to deal with multiple accounts, and Mailchimp makes it very easy to switch between multiple accounts with just one user sign-in. This allows us to quickly navigate all the accounts we have access too, while also being able to silo off each individual client. (In the case we sign a new client who already has a Mailchimp account, or we no longer handle a client, it is easy for us to gain/delegate access without losing any data security or difficulty.)
- Multiple Account Access
- Templates
- List and Segment Creation
- Integration and APIs
- Functions on all devices, Operating Systems, and Mail Clients with little to no custom coding.
- Drag and Drop design interface
- Transparent Billing
- Scaled Pricing (price does go up quickly at scale)
- The new interface is "clunkier" than the previous UI
- Reporting could stand to be better (especially click heat map and send statistics)
- We experienced less dev time for building emails compared to self-coding emails.
- User and List management doesn't require a data specialist like in some of the enterprise-level systems.
- Marketers can build out emails without the need of dev or data resources, allowing for "cheaper" and faster production.
Generally, Mailchimp is substantially cheaper for smaller companies compared to the Enterprise level email marketing systems. Additionally, Mailchimp offers the agency-focused advantages of programs like Campaign Monitor, but with an easier billing system and lower monthly cost. Compared to Bronto, Klaviyo, and other powerful systems, Mailchimp may not have the pure Big-Data computing power, but makes up for it in easy email design, campaign creation, and streamlined subscriber management.
We generally don't use the landing page or website builder function in our Mailchimp accounts because we prefer to do that on our owned domains. But the Campaign Builder tool (Email + Social) is very easy to use and it makes it so that any mail campaign is directly tied into social channels. Also, the Subscriber Management tools can function as a low-level CRM, which is very useful for follow-up campaigns and sales promotions. Finally, the automation and drip campaigns make it very simple to create automatic mailers that keep subscribers engaged.
We've had success in list building, list management, and campaign creation throughout the email journey for nearly all of our clients. Mailchimp makes it easy to sign-up for emails, sort subscribers in to lists and segments, and then create manual or automatic campaigns to push whatever conversion we're targeting. Whether it be ecommerce sales, information dispersal, or lead generation, Mailchimp has made our job very easy and reduced the overall cost in monthly email subscription fees and dev/design labor hours.