Item: Mailchimp
Rating: 10
Author: Vikas Hooda

Use Cases and Deployment Scope

Our Sales department drives all sales initiatives and MailChimp is mainly used by them only. Earlier we would have to respond to inquiries one at a time, and with MailChimp we have been able to automate it completely. We have been able to save a lot of time and energy because of MailChimp.

Pros and Cons

Huge variety of templates.
Easily define workflow and automate.
Real-time analysis of email-marketing campaigns.

Pricing
Access to wide variety of templates.
Adding facebook contacts without restrictions.

Return on Investment

Helped save a lot of time and efforts spent earlier.
Increased response rate.
Increased sales and revenue.

Alternatives Considered

There are definitely alternatives available but it is comparatively more convenient to work on MailChimp. Also, the reports that we get like the revenue reports, helps to understand how effectively your marketing efforts are converting into real and traceable purchases. Apart from this, there are features like creating pages for your social media, landing pages, and adding surveys. So, MailChimp is your one-stop solution for email marketing.

Usability

Almost anybody can get comfortable working on MailChimp in just a week's time. In order to fully utilize the potential of any platform, you must explore all features yourself. MailChimp guides you on each and every step, and you get suggestions on every single step. You will never be lost on MailChimp even if it's your first day working on it.

All-in-One Marketing Platform

It is really true that you can do a lot of things from MailChimp itself when it comes to driving and managing your email marketing campaigns. It saves you time and effort to a great extent. You can drive all of your campaigns from a single platform and compare the effectiveness of campaigns as well at the same time.

Lessons for Success

Our sales have increased dramatically. Now we can proudly say that running back-to-back email marketing campaigns has helped us in creating a professional image in the industry. We are better connected to our customers now. The most important lesson that we have learned is that it is the time of automation, and if you are not automating then you are wasting a lot of time which your competition can utilize to outgrow you.

Likelihood to Recommend

MailChimp is suited for almost all businesses. However, the level of dependency would depend on the nature of the business. Wherever there is a lot of dependency on customer engagement and follow-ups, MailChimp works wonders. It lets you send reminders, track customers' activities, and provides you analysis at the same time so that you can modify your approach accordingly.

Connect with your clients and prospects impressively through MailChimp

Software Version

Overall Satisfaction with Mailchimp