Best all-in-one marketing solution for small businesses!
March 14, 2021

Best all-in-one marketing solution for small businesses!

Vin Campbell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

As a consultant, it's my job, first and foremost, to find solutions for my clients that fit their needs. Mailchimp is one of those solutions. I use this service for many of my clients in both paid and free configurations. In one instance, I am using the free version for a nonprofit organization. We send out emails to the members to announce meetings, events, and other important things, and we use tagged groups to target specific members such as Board of Directors, non-members, potential members, etc. Mailchimp handles this very well.
  • Segmentation of the audience--a must-have since you won't always email everyone!
  • Ease of campaign creation--no design experience necessary; it uses blocks, so it's very easy to build an email. Also, tons of templates are available.
  • Integrations--this is the go-to for most website integrations, but it will also integrate into many ERPs, QuickBooks, etc.
  • The interface is not my favorite. It sometimes takes a minute to realize where a feature resides. This could be updated.
  • I'd like the free version to be unbranded, but I completely understand why it isn't.
  • Free version--can't get a better ROI than this!
  • Having the ability to send scheduled email campaigns to customers is huge. Low cost means you get more returns on the small time investment to create the campaigns.
  • Reporting is priceless; know how well your campaign performs--click-throughs, opens, unsubscribes.
  • No-worry unsubscribing is huge too. No one wants to be a spammer!
Pound for pound, these solutions all stack up in a very similar way--but Mailchimp wins in a few ways that matter most. First, Mailchimp has that wonderful, fully functional free version. Constant Contact does not (to my knowledge) and Sendinblue does--so we're tied there. Sendinblue's interface is not very intuitive compared to MailChimp--MailChimp wins here hands down. Mailchimp has the best pricing--free/$10/$15--vs Constant Contact--$20/$45--vs Sendinblue--free/$25/$65. It's a no-brainer who wins here. Add in the ease of which to build a campaign, and I was sold.
Mailchimp does what it's made to do. Aside from minor website design tweaks, the system is generally easy to use. Everything from adding customers to the audience to creating email campaigns from scratch or via templates to generating the embed codes for websites or linking programs via API--all the way to testing sending and finally reporting on campaigns you've sent. This solution checks all the boxes for email marketing that I can think of!
For the most part, I've used the platform to generate email communications that we then tracked to make sure the stuff we got out was working for the customer base we were trying to reach. Mailchimp excels at this. I've also used the integrations to connect this to websites and various other programs (like QuickBooks), so we could have more automation in how we build the audiences. Just these two features alone have made this solution my go-to resource for general marketing.
I use MailChimp for a nonprofit charity organization. The basic use of the solution is to send email communications to the membership. There are also what we refer to as non-member members--people who haven't joined, but who frequent the club socially. We have a Board of Directors, and we also have prospective members. I use tags to define these different groups and can then send targeted email campaigns to some or all to ensure the proper messages reach the proper groups. To me, that's a complete success!
This solution is well suited for nonprofits and startups--or any company with a tight budget that wants to use email as a method of communication in their business. The free level affords up to 2,500 emails per month, so for most small businesses, this should suffice. The paid plans are inexpensive compared to other solutions, so if you grow enough, moving up to a paid version shouldn't break the bank.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports