Great tool to move fast and start doing email marketing
Updated June 17, 2021

Great tool to move fast and start doing email marketing

Eric Serdar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Free

Overall Satisfaction with Mailchimp

We use Mailchimp to help use communicate updates to different departments in the organization. When we need to update a team and see how many people opened the email, clicked on the content in it, and/or watched the videos it's been really helpful. We use Mailchimp as a purely internal communication tool. It has helped us move quickly when updating the organization while still giving us the visibility on how effective our comms are.
  • Open/Click metrics
  • Reporting
  • List segmentation
  • Design functionality
  • Automation can be clunky
  • We've been able to be more agile in updating large teams
  • Better visibility into our communication efforts
  • A/B test content with internal teams
Mailchimp is very easy to use and learn. There's very little outside help or tutorials that you'd need to watch to get going with this. They do have these if you want to dive in and become a master though. This is a very user friendly tool that anyone can pick up and use.
We used to use Mailchimp for almost all of our email needs (internal & external) as our external needs grew we moved to a different software. However, we still rely heavily on Mailchimp to inform our internal teams. The ability to segment by department/division has been great for us. This has given us the ability to move quickly and tailor messages to each team.
We've cut our time to get messages out to teams. We've been able to track what teams (or audiences) are opening our emails and interacting with it. We've been able to see if we need to change certain things based on departments (Sales vs Engineering). We've also been able to see that when the sales team does interact with our content and uses it that they improve.
This tool is great for small businesses. It's great to get you started and up and running. You'll be able to segment lists, create your own email templates (or upload ones that you've created), create automation based on actions, and see the success of your campaigns. If you're new to email marketing/automation this is a great tool to get started with.

Mailchimp Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Standard reports
10