Mailchimp for Nonprofits
March 19, 2021
Mailchimp for Nonprofits
Score 9 out of 10
Overall Satisfaction with Mailchimp
Mailchimp is used to send out communications to our donors and supporters, as well as our quarterly staff newsletters. It integrates wonderfully with two other software programs that we use for donor management - Kindful and Eventbrite. It helps us stay in communication with our subscribers on a regular basis.
- Grown our subscriber lists for emails and social media.
- Increased donations, both regular and one-time gifts.
- Allowed us to maintain a list of active and interested supporters. The emails that we get to send are exciting and inviting and our readers have high engagement rates.
- Ability to send quarterly staff emails to keep us united as a team.
We decided to leave Constant Contact and switch to Mailchimp. Mailchimp offers a more dynamic email designer with the ability to be much more creative in how the email looks and feels. We're able to do this all right inside the online app or on the mobile app, instead of using third-party software or coding to customize emails to match our branding, etc. The user interface is also much easier and more user-friendly on Mailchimp.
The usability is great! Once I have the content I want to share, it's very simple to open up a template that I've already created to meet our unique branding requirements, or pull from one of the preset templates and customize it as I need. I can just copy and paste my content in as needed, and send emails to specific lists or subscribers as needed. Once you set up the automation, everything runs on its own! For example, whenever I add a new contact to our donor management database (Kindful), they are also automatically added to Mailchimp and our Welcome Email goes out automatically.
Mailchimp just added a survey and inbox feature which we are excited to get started with. This will eliminate the need for us to use Survey Monkey (even though there is an integration for that too). Since we sometimes send emails from the CEO, and sometimes from me, the inbox feature will allow readers to reply to whatever email they receive and have it go directly to Mailchimp. That way, I can answer on behalf of the CEO if possible. We also love the social media scheduling features, because it eliminates the extra steps that we would usually take in creating graphics and special links to campaigns or newsletters. What a time saver!!
We've had nothing but successes and compliments with our email marketing once we started using Mailchimp. In the past, the integration with Eventbrite was a little glitchy, but that's probably not entirely Mailchimp's fault. We also realized after the fact that the 'birthday' field in Kindful wasn't being brought over to Mailchimp in the integration (maybe that is fixed now?) so we had to upload those manually in order to send out automatic happy birthday emails (and invite people to give to our organization in honor of their birthday). The most important lesson in setting up Mailchimp is making sure that the data is as clean as possible.
Mailchimp is perfect for a smaller organization with limited staff and resources available for dedicated marketing. It's been great with just 1-2 staff members managing all aspects of campaign execution. We can easily create a newsletter or campaign email and schedule social posts to be delivered at the same time. We can resend emails to individuals that didn't open the email, or for example, to those that haven't registered for an event we are promoting yet. There are a few features for e-commerce that we don't use as a nonprofit organization, but I can't think of any situation where it wouldn't be an appropriate solution to business needs, unless your CRM features a similar communication platform.
Mailchimp Feature Ratings
Marketing Professional User Experience
- Sign-up forms
- Dynamic content
- Campaign templates
- Email marketing
- Prebuilt Automations (welcome email, abandoned cart, etc.)
They have definitely helped us reach our communication and marketing goals. We've been able to improve engagement, increase and diversify our supporter base, and in the long run, increase annual donations by at least $100k (only 1.5 years of data). Since we have such a small team dedicated to marketing, the automation and integrations are essential to our success.
- Social Media - Facebook, Instagram, Twitter
- Kindful - Donor Management System
- Website - Wordpress
Our data is transferred seamlessly across the relevant integrations. It took a few minutes to set up, and before setting it up we made sure that our data was clean and accurate to prevent any issues. For example, with Kindful, Mailchimp only pulls one email address even if two are included in the person's file. We had some records that were a husband and wife under one contact in Kindful because they always give together but have separate emails and like to engage and interact with us separately. We had to decide which contacts we wanted to separate accordingly before integrating with Mailchimp.