Mailchimp Review 2021
March 20, 2021

Mailchimp Review 2021

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp both for our agency as well as clients we implement marketing strategies for. It is used in various ways such as for email creation, lead generation with workflows set up, and acts a lite CRM tool for some clients who are using lists to segment audiences.

It’s primarily our digital marketing team that uses and implements Mailchimp, but we get assistance from developers on building our newsletter sign up integrations and other necessary forms.
  • Easy custom html editor.
  • Variety of forms you can create.
  • Simple list management.
  • Clear reporting.
  • The navigation is frequently changing and hard to use.
  • Common nomenclature changes frequently so what is a “campaign” today might be a “workflow” tomorrow, so it makes finding where you left off a challenge.
  • Design limitations in the emails.
  • Helps increase brand awareness.
  • Helps gain website traffic.
  • Spend too much time trying to use the clunky navigation and searching for things that have changed.
Campaign Monitor is pretty similar, but has a more streamlined navigation in my opinion.

Drip is a better route if you plan to set up robust workflows and track detailed conversion points.
It’s straightforward, but not a 10 because of the frequent updates and having to relearn the tool frequently.
We have found other tools more suited to our needs than Mailchimp when it comes to integrating marketing functions.
We’ve had a lot of success setting up Mailchimp for clients then letting them run with it. We can provide coaching and then it’s a great tool they are empowered to use in order to reach their audiences most optimally.
Mailchimp is great if you send simple newsletter emails, marketing updates, or want to capture leads. It’s got a high threshold of users you can market to before having to pay for the service as well.

However, if you’re looking for a robust email platform for B2C e-commerce, there are better options out there. This platform is limited in its triggers and workflows, and [wasn't] built to collect data in a way that quantifies dollars attributed to emails.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Triggered drip sequences
Standard reports