Item: Mailchimp
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We needed a program to send transactional emails from our systems, such as password recovery, notifications, and others. We looked for Mailchimp, initially, by cost and decided to test the free version.

Pros and Cons

Good dashboard
Good metrics
Good template system

The free tier has a lot of blacklisted IPs.

Return on Investment

It provides good tracking of emails.
The bad reputation of any shared IPs might affect yours.
In my experience, they had said that they can't do anything about blacklisted IPs.

Alternatives Considered

Sendinblue

Sendinblue has the same problems as Mailchimp, but I liked the reports better.

Usability

They need to take care of spammers using their IP as the shared IP tier is basically useless.

All-in-One Marketing Platform

In our experience, we ended up giving up on using Mailchimp, despite having all the functionality we needed. The cost of maintaining a dedicated IP was not a priority for the company at the time.

Lessons for Success

In our experience, we didn't succeed, and just had dissatisfaction with our emails being blocked.

Key Insights

Do you think Mailchimp delivers good value for the price?

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Did implementation of Mailchimp go as expected?

Would you buy Mailchimp again?

Likelihood to Recommend

To be honest, Mailchimp is a good platform for sending transactional or bulk emails. As it happens, outside the scenarios that use dedicated IPs, you might fall a lot into blocks and if your emails reach their destination, there are high chances of you falling into the spam box. There is the possibility of hiring dedicated IPs, but this requires a higher cost and dedication to keep your IP in good standing.

My Advice: Don't Use the Shared IP

Software Version

Overall Satisfaction with Mailchimp