Mailchimp: The Essental Tool for Marketers
October 22, 2021

Mailchimp: The Essental Tool for Marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is one of our main outbound marketing channels. We use it to send a weekly newsletter out about goings-on at our company to over 3500 people. It solves the problem of updating all customers on new features and products at our company as we have a very large customer base so it means we can reach out at scale.
  • Build good-looking emails for send-outs
  • Segmentation
  • Incredibly easy to use
  • Visibility across your database can be clunky.
  • The search function was frustrating.
  • More features to make your emails look even better would be good.
  • Positive ROI
  • Succesful at turning customers into repeat customers
  • Created a library of content for us on our website
Mailchimp is easier to use but ActiveCampaign has CRM features and automation features that far outstrip Mailchimp, but it's another level of difficulty to learn compared to how easy Mailchimp is. Mailchimp holds it on against it though because of how easy it is to set up and execute a send out.
It's so easy to use and the help function is really great. Anyone should be able to pick it up and get great use out of it
We never integrated it with anything else. It was solely for sending out a weekly newsletter to the customer base.
Success: Turning customers into repeat customers and awakening dormant customers. Building a content library of articles from the newsletters and it acting as a PR function for our industry dailies. Lesson: Segment from the start and it will pay dividends later on.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?


Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Any marketer with a larger customer base will find Mailchimp a really useful tool. It's the best way to mass update your client base on what's happening at your business. Add in segmentation and then you can really nail down what you're sending out and make sure the relevant info gets to the relevant customer.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports