Mailchimp Makes It Easy!
October 22, 2021

Mailchimp Makes It Easy!

Rosemarie Linder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Premium

Overall Satisfaction with Mailchimp

We use Mailchimp to communicate with current and future HOA residents.
  • It is very easy to import subscriber / contact information
  • There are a variety of templates and the option to import your own
  • Overall ease of use
  • Some of our recipients report unintentionally unsubscribing - it would be helpful to offer a proactive report to admin so that they can verify with subscribers
  • We consistently experience challenges with formatting text in the editor and have to send/resend test messages to ensure that formatting appears correctly in the message received by subscribers. We are not sure if this is related to use of copy paste. It would be helpful to be able to set a theme and have all edits and additions of content format to match the theme.
  • Gmail users report being unable to find our messages in their main inbox. It would be helpful to be able to provide gmail users with directions to mark messages from us as desired so that they appear in the inbox.
  • We have over a 90% subscribed rate in our community and high opens and click throughs. We view this as proof that our messages are delivered in a timely manner and that the functionality of Mailchimp works well for our residents.
  • We have experienced 100% uptime and have never had a loss of service or lack of access to our Mailchimp services.
  • Access to reporting data has been critical for our organization and has allowed us to document and prove information has been sent and received.
After reviewing, we found that Mailchimp offered a better range of services, better value for service, and was easier to onboard and use day to day. In the initial stages of researching options for email services, we found it easier to obtain the information we needed to make a decision from Mailchimp. We continue to find that the resources, templates, tutorials and direct support have all exceeded our expectations.
We do not have any marketing professionals on our staff but Mailchimp has allowed us to develop and publish professional email campaigns and to track and monitor their impact. Day to day support and management of our subscriber list is easy. We find it easy to obtain assistance and more information when needed.
We do not use Mailchimp for traditional marketing per se however, we appreciate that Mailchimp offers us a robust communication tool.
Mailchimp has enabled our HOA to minimize postage expenses and allowed us to establish more consistent and timely communication with our subscribers. The ability to share a link to our messages means that we can extend the communication beyond the Mailchimp message and include it in our other forms of communication like direct email and on our website.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Overall we find Mailchimp to be an incredibly valuable tool for our small organization. After reviewing the other vendors offering similar services, we chose Mailchimp for its easy onboarding and ease of use. Although we do not use all of the data and tools available now, we appreciate that they are available when needed.

Mailchimp Feature Ratings

WYSIWYG email editor
4
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Standard reports
9