Mailchimp: A Great, Solid Email Marketing Tool!
Updated November 02, 2021

Mailchimp: A Great, Solid Email Marketing Tool!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp allows us to segment and communicate with our audiences efficiently and effectively. We can send targeted emails and newsletters, schedule one-to-ones, send targeted offers or follow-ups, and make them all look really nice, too. It's user-friendly and easy to understand after very little time with the tool itself.
  • Contact import
  • Contact segmenting/tagging
  • Drag and drop design
  • Scheduling features
  • Smart data
  • List growth
  • Website engagement
Mailchimp was easier for the team to learn without extensive use and training, and we felt like we could get everything we needed in a very easy way, from scheduling and design to segmenting, etc. Overall, our Mailchimp emails look custom and match our branding very well - others didn't offer this level for a reasonable cost.
Although it took a bit of playing around the first time or two, it was very quickly understood and easy to use, build, and duplicate what we needed in the tool. Adding elements of customization and design worked well so we could make the communication our own - and effective!
Having all email information - lists, segments, tagging info (birthdays, previous actions or behaviors, etc.) - has streamlined who we communicate with, when we communicate, and how we communicate with them. Everything we need - files and design preferences, as well as historical data - is all there when we need it.
We've been able to grow our subscriber list based on sending out the right types of information in the right format for our audience. We continually get positive feedback and see numbers like growth, opens, clicks, etc. increase and grow in the right direction. Along the way, we've learned to leverage the tips + tools Mailchimp offers.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


I think if you need a standalone email system that can work efficiently and look nice, then Mailchimp is a great solution. In the case where you need the analytics integrated with other tools, it may not be the best fit, but the data is still there to make it work as needed.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports