Mailchimp is Great for Email Marketing, if That's All You Need!
November 03, 2021

Mailchimp is Great for Email Marketing, if That's All You Need!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We are currently using Mailchimp as part of a coalition effort to email a list of partners updates on a campaign we are working on, updates from partners, and toolkits they can use. We have also used it as part of our own list-building efforts, for newsletter updates, and for general education. Currently, we use it primarily to communicate news and updates internally as part of a coalition campaign effort.

  • Segmentation
  • Email design
  • Conditional formatting
  • Integration into other CRM services (particularly nonprofit services)
  • The open rate is excellent on Mailchimp, so you are reaching more people more easily!
  • However, it is not able to track donations well through the Mailchimp software in my opinion.
We use Mailchimp for campaigns and efforts primarily focused on email and email deliverability because it does that exceptionally well. For our overall use, we use a different CRM that has more tools and capabilities, even though its email performance is not as strong.
Mailchimp is very user-friendly, especially for people with HTML training or a good background in email marketing. The tools it offers are easy to use and teach people how to optimize and customize their emails!
We have not integrated many marketing features of Mailchimp because we don't sell things, as a non-profit.
Conditional formatting and marketing are made very simple.

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Would you buy Mailchimp again?


Mailchimp works well for email marketing. It provides great ease of use. It integrates well into some products, but because of its focus on email, it cannot replace an entire CRM, tracking membership, events, sales, advocacy, etc.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports