Mailchimp is Great for Email Marketing, if That's All You Need!
November 03, 2021
Mailchimp is Great for Email Marketing, if That's All You Need!
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We are currently using Mailchimp as part of a coalition effort to email a list of partners updates on a campaign we are working on, updates from partners, and toolkits they can use. We have also used it as part of our own list-building efforts, for newsletter updates, and for general education. Currently, we use it primarily to communicate news and updates internally as part of a coalition campaign effort.
- Segmentation
- Email design
- Conditional formatting
- Integration into other CRM services (particularly nonprofit services)
- The open rate is excellent on Mailchimp, so you are reaching more people more easily!
- However, it is not able to track donations well through the Mailchimp software in my opinion.
We use Mailchimp for campaigns and efforts primarily focused on email and email deliverability because it does that exceptionally well. For our overall use, we use a different CRM that has more tools and capabilities, even though its email performance is not as strong.
We have not integrated many marketing features of Mailchimp because we don't sell things, as a non-profit.
Conditional formatting and marketing are made very simple.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes