Awesome List Marketing tool with a great free plan!
December 10, 2021

Awesome List Marketing tool with a great free plan!

Josh Collier, Website Designer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp allows you to start a mailing list for free. It easily integrates into many things including WordPress, Woocommerce, and Divi. I can easily get people automatically added to my list. Their email creator is quite easy to use and you can make great emails quickly and them send them to your whole list or tag people and send it to specific people on your list.
  • Email Marketing.
  • Integrations.
  • Allowing people to be tagged.
  • Sometimes the email creator can be a little limited.
  • And not always easy to find things in the interface.
  • Being that it is free it is a no brainer.
I think for those just starting Mailchimp is much better as it is free. Constant Contact is a bit better due to their editor and some of their other features. I really only use Mailchimp though as I haven't had a list over 2000 that I have needed it for.
It really is easy to use for many newbies. You can easily segment your list and you can quickly make a new email to your whole list or to segments of the list. I have set up many people on it who have very little computer experience and they have had very few problems.
Mainly we just use integrations into our website and then mailing to segments or to the main list. There are many other marketing things they have but we have only touched the surface of what they have. When we get more involved and larger lists there are great features to grow your business.
I would say the best thing is that we were able to get our customers information about our products with 0 overhead. The main thing to learn is how groups and tags work as they have changed that on the free subscription, where you don't think you will be able to tag but you are able to do the same thing with groups.

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I have on many occasions recommended Mailchimp to my web design clients. For startups, you have to use it. It is really the only thing of its type that is free of charge and allows up to 2000 subscribers. And if you get over that many subscribers it can easily grow to your business.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports