Mailchimp - you're bananas if you don't use it!
January 06, 2022

Mailchimp - you're bananas if you don't use it!

Mike Nitroy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We had a very, very non-user friendly e-mail list that we used to promote sales and events to our customers, and after a series of events at our college (including Covid and a network outage), we lost the ability to use that e-mail list. I immediately turned to Mailchimp and it answered my prayers and more - it is so easy to use and takes away the majority of my stress when it comes to sending out a mass e-mail to thousands of recipients. It not only looks more professional, but it makes my life so much easier.
  • The ability to schedule out when emails go out to your audience.
  • The ability to make a simple email look professional and legitimate.
  • The various templates that are provided can help you put together an email in minutes!
  • Learning how to import contacts can be a little confusing at first.
  • I wish there were a few more options for which plan to sign up for to fit our audience size.
  • The audience dashboard could be a little clearer.
  • We have received more orders on our website than ever before.
  • I personally save so much time creating emails ahead of time and scheduling them out.
  • Our emails look more professional.
Some parts of Mailchimp are extremely easy to use (such as creating an email and using the templates), but some parts took some time to teach myself (importing audience contacts, reading statistics). I could see how some users could become frustrated with it if they do not find tutorials to walk them through it.
I used to spend a lot of my time exporting from some programs into our old listserv program, but now, it is so easy to manage it all at one time in Mailchimp. I wear a lot of hats in our organization (even more since Covid!) so any time I can save on projects is vital, and using Mailchimp for all of it has saved me a ton!
Our emails reach more people than ever before, leading to an increase in online sales, which is now a crucial part of our business. One of the most important lessons I've learned is to create and schedule emails when I have the time. I've also learned to pay attention to the click rate data that Mailchimp provides, allowing you to learn what emails are working with your audience and what is not.

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Mailchimp is great for when we want to promote a sale - it literally allows you to put in clickable blocks that take customers right to your product and you can track how many people open your email and click on them! It does not work as well for just information-based emails as text can be a little tricky to format correctly.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Standard reports