Item: Intuit Mailchimp
Rating: 7
Author: Bailey Terrell

Overall Satisfaction with Mailchimp

Use Cases and Deployment Scope

We utilize Mailchimp to send our monthly newsletters to our customers and our partners, and also to send our email blasts for things such as holiday hour update reminders. Mailchimp solves our problem of not being able to send our customizable, template-friendly email blasts. It allows us to stay organized and connected to our different types of audiences, and build our campaigns based on who we want to reach.

Pros and Cons

Pros

Organize contacts.
Allows for customization.
Email marketing.
Newsletter creation.

Cons

Customizing templates.
Automation
Large edits to customer base.

Return on Investment

We have had less people subscribe to our newsletter since utilizing Mailchimp.
We have a more interactive audience since using Mailchimp.

Alternatives Considered

HubSpot Marketing Hub

I really enjoyed HubSpot Marketing Hub, but with Mailchimp, you get more bang for your buck. Although Hubspot has a better opportunity for customization with the email templates, with Mailchimp I feel that the process of creating a campaign is easier, faster, and more simple. Mailchimp seems more straightforward in terms of organizing your audience, also. You don't have to create a full new list of contacts like in HubSpot Marketing Hub, you can easily assign Tags to already made lists to customize your audience quickly.

Usability

I feel that this rating is appropriate because it's an easy-to-use interface that I enjoy using, but can be difficult or finicky at times. Even with its quirks, I definitely believe the price is worth it, and I like using separate campaigns, tags, and templates to quickly create and send custom newsletters to different audiences.

All-in-One Marketing Platform

We created an integration between Pipefy, which we use for our new sales deals, and Mailchimp, which we use for our newsletters. Once a new contact come through our Pipefy Sales Pipe, it automatically creates a new subscriber to our newsletter. This makes it extremely easy to keep our contact list updated, and also makes it so we don't forget to add anyone new to the list. This automation has been a lifesaver.

Lessons for Success

Some successes we've had with Mailchimp are having a more consistent email campaign, creating a more engaged audience, being able to see dialed-in reporting and analytics, and trying new email ideas. Trying new email ideas has been a great success because it's easy to play around with templates and quickly create new audiences using Tags. We've found that our audience has been more engaged since separating our newsletter into Customers, Partners, and Potential Customers.

Key Insights

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

Likelihood to Recommend

Mailchimp is well suited for sending out quick & simple emails if you don't have a specific design in mind. The templates are great to use and easy to fill in your necessary information. It's also well-suited for sending out different email campaigns based on the audience since you can easily divide your audience by tags and send campaigns to different tags. Mailchimp is less appropriate if you want an extremely customizable experience. It can be tough to use design-wise, and I find it a little difficult to make large edits to your audience. You have to go into your audience members one by one, so if there are any big changes, it can take a while.

Intuit Mailchimp Feature Ratings

Comments

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Great Product for The Price.

Software Version