Item: Mailchimp
Rating: 3
Author: Verified User

Use Cases and Deployment Scope

Mailchimp is becoming Intuit. It no longer is owned by two entrepreneurs with genuine desires to help small businesses. We can see a significant change recently with policies and procedures that have forced us to go to other email solutions.

Pros and Cons

Basic email builder
Basic email list management

Website builder
Automation
Analytics

Return on Investment

In my opinion, Mailchimp has not proven to be a valuable partner unfortunately.

Alternatives Considered

Klaviyo

Much better email marketing solution.

Usability

Just not that impressed with them and feel they cause more issues than they solve for the work we do.

All-in-One Marketing Platform

We rather do Google Ads or social media ads directly in those terminals, not in MailChimp.

Lessons for Success

When we first started using Mailchimp it was great. The corporate ownership has shifted the organization's priorities and we are partnering with other solutions at this point.

Key Insights

Do you think Mailchimp delivers good value for the price?

Are you happy with Mailchimp's feature set?

Did Mailchimp live up to sales and marketing promises?

Did implementation of Mailchimp go as expected?

Would you buy Mailchimp again?

Likelihood to Recommend

We started a new client on Mailchimp who had about 500 emails from their Shopify store. The list would not automatically sync so we exported the list. After sending the first email campaign the list was archived because 12 subscribers reported the email (all but one from Yahoo email). We could not use the solution and moved them to another solution. We have started recommending other solutions and found the support for partners to be disappointing.

Bye MailChimp, it was a great ride, Intuit is evil and we can see what direction it is taking you in

Software Version

Overall Satisfaction with Mailchimp