Reaching your customers on a new level!

The companies I’ve used Mailchimp for are primarily b2c and some b2b. Therefore, their objectives are different though each is the same underlying intention. The intention is to inform clients and create awareness of their offerings. For instance, I worked for a cannabis accessories company that wanted to inform its users of new products. So I had to plan accordingly by placing the products in strategic zones to not seem so sales-focused. As a result, I placed information about the product and its uses to highlight its uniqueness in it. This way customers know why purchasing this product is going to be beneficial to their uses. Mailchimp is perfect for this since its creative tools make your information seem appealing. No one has the time to sit a long dull email so Mailchimp template creator allows you to do it effectively.

For my current roles, Mailchimp has benefited me by testing different audience groups. This allowed me to create different email content for each one and find different insights based on Mailchimp reporting data. Since I’m currently working in a B2B I’m able to find and remarket different users based on events recorded by Mailchimp.

I’ve been able to convert users from a simple product-based email to signing up new businesses to our platform. Mailchimp has allowed me to learn how to experiment with different email content and placements. Additionally, how to segment audiences based on reporting data like opened or unopened. This allows me to retain users and get the most out of the marketing budget.