Mailchimp delivers!
May 05, 2022

Mailchimp delivers!

Nick Jourdan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Mailchimp

Mailchimp is essential in delivering our customer journeys from welcome messages, abandoned carts, checkout, value-add content, and product releases. We are big advocates of Mailchimp and even participated in their What's In Store video series. We send a high frequency of emails monthly while leveraging their robust segmentation tools and merge tags for customized content delivery.

Pros

  • Segmentation
  • User Interface and usability
  • Design templates
  • dynamic content functionality

Cons

  • Canva integration
  • Automation triggers for Shopify integration
  • Positive with highest ROI compared to other marketing efforts.
Design and user interface and functionality.
Excellent
Product integration with Shopify for dynamic content
Leverage segmentations

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Works well as a stand-alone marketing tool as well as integrated with CRMs. Although if using Salesforce, I'd recommend using their Pardot platform for integration purposes.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
Standard reports
8

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