Intuitive and Easy to Use Email Marketing and Automation Software with Some Glitches.
October 08, 2022
Intuitive and Easy to Use Email Marketing and Automation Software with Some Glitches.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
I used Mailchimp as our primary email marketing system. Mailchimp allowed us to design professional email campaigns using a combination of templates and customized designs to send communications to our employees and customers. What I like about Mailchimp is that it can be integrated with our other software systems, like our CRM, to make the processes even easier. The analytics is another nice feature that allows us to better track our impact and return on investment.
- Email Marketing.
- Analytics and Reporting.
- List Management.
- Integrations
- HTML Editing.
- More Integrations.
- Increased Customer Base.
- Lead Generation.
Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
I mainly used Mailchimp for email marketing, so I can't speak to it being an "all in one" platform. We still use other marketing platforms like our CRM system and design programs and social media hubs.
Mailchimp allowed us to grow our customer database and helped to ensure customers received our content, and those who wished to opt out were tracked in the system. I appreciate the technology Mailchimp offers, as everything is automated, making our making processes faster and more efficient.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
No