Intuitive and Easy to Use Email Marketing and Automation Software with Some Glitches.
October 08, 2022

Intuitive and Easy to Use Email Marketing and Automation Software with Some Glitches.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

I used Mailchimp as our primary email marketing system. Mailchimp allowed us to design professional email campaigns using a combination of templates and customized designs to send communications to our employees and customers. What I like about Mailchimp is that it can be integrated with our other software systems, like our CRM, to make the processes even easier. The analytics is another nice feature that allows us to better track our impact and return on investment.

Pros

  • Email Marketing.
  • Analytics and Reporting.
  • List Management.
  • Integrations

Cons

  • HTML Editing.
  • More Integrations.
  • Increased Customer Base.
  • Lead Generation.
Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
Mailchimp is pretty straightforward and easy to use. You can choose from standard templates or create your own. The analytics and reporting tools are very simple and easy to use as well. Overall, it's a very intuitive program.
I mainly used Mailchimp for email marketing, so I can't speak to it being an "all in one" platform. We still use other marketing platforms like our CRM system and design programs and social media hubs.
Mailchimp allowed us to grow our customer database and helped to ensure customers received our content, and those who wished to opt out were tracked in the system. I appreciate the technology Mailchimp offers, as everything is automated, making our making processes faster and more efficient.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

No

Mailchimp is a comprehensive email and marketing automation tool that can be scaled for any size of business, from small business owners to large corporations. The templates can be branded to match the company's brand identity.

Mailchimp Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Standard reports
8

Comments

More Reviews of Mailchimp