MailChimp has been a great newsletter solution for my small business.
October 08, 2022

MailChimp has been a great newsletter solution for my small business.

Jolinda Smithson Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

I use MailChimp to keep in touch with my newsletter list. I like MailChimp because of the visual builders, the quick ability to customize logos and colors, and the fact I can use it to create a newsletter signup form to keep building my list. I have used MailChimp for my business for the past three years and highly recommend it to any small business owners. I use it often with my clients who have a small leadership team and no marketing department since the Free plan is fairly robust. Companies can begin building their list using MailChimp and can grow their list quite a bit before they need to pay a monthly fee.
  • Email Newsletters.
  • Email list building.
  • Email sign up forms to embed on a website.
  • Email list management.
  • Auto-responders.
  • Email sequences.
  • The login authentication gets cumbersome when managing emails for clients.
  • Having more email templates to start from would be helpful.
  • I have gotten contract referrals by using MailChimp to keep in touch with referral sources.
  • I have made product sales at in-person events and online because I reminded folks of my products.
MailChimp is simpler, more intuitive, and more visual than Constant Contact. I prefer the user experience and functionality within MailChimp. My needs are not very advanced for my email list, so MailChimp is a great, easy-to-adopt and set-up solution.
The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
My needs are relatively simple, so I haven't used features other than newsletter signup forms, email list organization and management, and automated responses for my newsletter subscribers. I look forward to using more features as my business needs grow.
I have successfully run newsletter campaigns for my own company and for my client's companies. With the constant algorithm changes happening all the time on social media, creating and owning a newsletter list is more important than ever. I have helped clients begin a client communications email list and to create a marketing list sign-up form for their websites.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?


Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Great email marketing solution for an under-50-person company. The Free plan can accomplish so much. Drag and drop builder is very intuitive. It's easy to set up templates for clients and let them go in and add content. I appreciate the large file size notices that make it easy to keep file sizes low by editing inline.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Standard reports