Wonderful interface, easy-to-use, and budget-friendly

We use Mailchimp to send emails on behalf of our client. The emails being sent are to confirm a customer's certificate of coverage once they purchase a protection plan for their appliances or electronics.The reason we chose Mailchimp for this implementation was because the client was previously sending plain text emails through a backend process (not using an email marketing application) and they wanted to upgrade their emails to look more visually pleasing. Since the current product we were using for our clients was for very extensive marketing emails (which is not what these emails are) and came with a hefty fee, we knew they wouldn't want to use that option - so we decided on Mailchimp which had a very reasonable price point for the kind of emails we were looking to send (transactional emails). We also knew that with using Mailchimp we would be able to get everything set up by ourselves and much faster than if we were to try to use our current email marketing application, which as I mentioned was very extensive and required us to put in custom requests for their internal team to complete on their timeline.

Our company didn't actually use the all-in-one feature of Mailchimp all that much - our main purpose for using it was because we wanted a less intricate platform for our client than the other application we were using for our other clients. We did use the landing page feature and found it very easy to use with the same great design-editing capabilities that the emails have.

The major success we had with Mailchimp was fully setting up an account and automated email campaign feature all our own without needing help from account representatives, which is what can make tasks like these start costing a lot of money. In doing this we have learned an important lesson that if you are choosing to go this route, you can't expect to have the level of customer service that you would from using a more expensive type of email marketing application where they would be guiding you along the way and waiting on-call to answer any questions you may have - as well as not expecting to be able to put in any "custom" requests where something would need to be built specifically for your account.