Item: Mailchimp
Rating: 9
Author: Sushant Kumar

Use Cases and Deployment Scope

Engaging our clients via email is one of the critical parts for us to increase the key metric of bookings per client. We use Mailchimp for both types of campaigns, activating and retaining clients. Activation happens while onboarding clients and ensuring clients reach a particular stage and get value from our product and service. Drip campaigns within Mailchimp are what we use to create a series of emails to take clients through different features and options and regular email updates with a mix of educational content on how they can increase their business.

Pros and Cons

Email automation is great, we use it for creating our drip campaigns
Drag & drop UI for drafting emails
A/B Testing to constantly increase open rates and click rates

Mailchimp is already great but some improvement with capturing form or user data would be beneficial
Integrations with other tools can be improved as well

Return on Investment

For us, overall it was a positive impact only as we were able to achieve the goals around activation metrics
We have been able to improve our onboarding of customer by educating them

Alternatives Considered

ConvertKit

Yes, Mailchimp was much better when we evaluated different products due to the use case and pricing. Managing email subscribers and lists is super easy in Mailchimp and I can easily segment using filters. Our use case was to integrate with the product and that process seems to be easier as well. After evaluating on all these factors, we choose Mailchimp and felt happy about it in long term.

Usability

Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.

All-in-One Marketing Platform

To be honest, we have not used it as all-in-one marketing platform within our organisation. Our main use case was around email automation and regular emails to subscribers. For us, we benefited a lot from email automation to improve some critical business metrics. The delivery rates of emails were decent as well.

Lessons for Success

Again, improving core business metrics is critical for any business to grow sustainably. For us, it was improving our onboarding and activation flow of the customers. While executing the campaigns, we truly valued the importance of A/B testing and creating educational content for our clients. Focusing on small things impacted the overall performance of a campaign and ultimately business metrics.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Other Software Used

Typeform, Mixpanel, eNPS

Likelihood to Recommend

Considering the cost and pricing, it's well-suited for someone getting started with email marketing. Most of the features are easy to use, and there are vast resources around anything to get started quickly. The marketing team doesn't need any particular training to use the product. I believe it's excellent for products which have a use case of keeping the audience engaged over email. Email marketing and automation can be handled pretty well within Mailchimp. If you are looking for additional capabilities, you must use the integration features or different tools with it.

Simple and easy to use email marketing platform that works at scale

Software Version

Overall Satisfaction with Mailchimp