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Great Service for Authors and Other Creatives
October 25, 2021

Great Service for Authors and Other Creatives

Sayre Ambrosio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailerLite

Email marketing and surveys.
  • Landing pages
  • Author centered content
  • Support 24/7
  • I'd love a mobile app to craft campaigns on the go.
  • Direct integration with Canva would be amazing.
  • Allows me more time to write instead of manually processing workflows.
  • Allows me to build my reader community outside of social media.

Do you think MailerLite delivers good value for the price?

Yes

Are you happy with MailerLite's feature set?

Yes

Did MailerLite live up to sales and marketing promises?

Yes

Did implementation of MailerLite go as expected?

Yes

Would you buy MailerLite again?

Yes

I have been doing some split testing to see what my rates are for opens (which really don't matter to me) and click rates between [MailerLite] and a new competitor out there. I also wanted to see what the offerings were compared to [MailerLite]. Here's what I found: My open rate was a bit higher with competitors but not by much. My click rate was higher with [MailerLite] by about 1%. Pricing goes to the competitor at a flat rate for unlimited subscribers and emails (even after the initial beta pricing is over). HOWEVER, I found that the benefits of [MailerLite] outweighed the "cheaper" pricing even at the higher tiers as you gain subs in [MailerLite]. [MailerLite] has amazing landing pages, [the] competitor does not. They also have more customization on all the other sign-up forms which I didn't realize I loved so much until it wasn't there. [The] organization is extremely minimal on competitors which may be what some want, and TBH is what appealed to me in the beginning. But... what I found was that having a lack of organization on the backend actually stressed me out more than learning the ins and outs of [MailerLite] did, which is no bueno. Lastly integrations. [MailerLite] has all the things. [The] competitor has Zapier, which can be super expensive if you want to create flows that are already available in [MailerLite] with no integration needed. [MailerLite] has an API, [the] competitor does not which is a huge deal for many. Conclusion: "cheaper" and cleaner [don't] always mean better. The community that [MailerLite] has built and the 24/7 amazing customer service make the price at any tier worth it. One last thing. I'm an author. The simple fact that [MailerLite] has a section of templates titled Author is huge!

MailerLite Feature Ratings

Email & Online Marketing
10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Reporting & Analytics
10.0
Standard reports
10
Pre-Send Testing
10.0
Email Previews
10

Using MailerLite

1 - Owner
  • Monthly newsletter
  • Ability to include surveys
  • Delivering digital content

MailerLite Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
I am a paid user of the service and have the same support as everyone.
I was having [an] issue importing a list over from a competitor and my ticket was issued to [someone] on the support team. She was there every step of the way and went above and beyond to notice and implement a solution for an account-level change that was due to be processed. She kept me apprised of the progress and was extremely knowledgeable and friendly.
It's available 24/7. And I don't mean offered. I mean available. I have never had to wait because it was outside normal business hours. [The] team is friendly and active in [MailerLite] communities.

Using MailerLite

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Creating landing pages
  • Email creation from templates
  • Some restrictions on number of fields allowed on forms
Yes - It works great for keeping track of campaigns and stats. You cannot create on the mobile app which I wish was an option. But that's the only downside in my opinion.
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.