Item: Miro
Rating: 10
Author: Anna Aksenovich

Overall Satisfaction with Miro

Use Cases and Deployment Scope

I use Miro for pretty much everything from internal team meeting to communicate project plans to clients, design and conduct workshops, capture user interview data, create roadmaps and visualize pretty much any concept. As an experience designer, it particularly supports the co-creative process working with clients in designing customer and user experiences.

Pros and Cons

Pros

Visualization of concepts. Very easy to create diagrams, journey maps, cluster information together
Collaborative work. Sometimes I create activities where we do some individual work and then converge together as a group, the ability to do that all in one board and then have the information in one place is really valuable.
Planning. Super easy to create detailed plans, move things around, leave comments. Especially love the 'cards' where you can even put status progress and assign to specific person

Cons

Clustering stickies by sentiment/key words. This is a really cool feature with so much potential to user for qualitative research data. However it is often lagging and slow. It seems it has a limit in terms of how much data it can analyze at once

Return on Investment

Improved productivity
Ability to conduct complex workshops/meetings remotely, thereby ability to take on clients that might have been less possible prior to geographical location / additional costs etc

Ease of Integration

Would have liked to get a YouTube integration.
Otherwise, has been great experience. The Jira integration is particularly useful.

Collaboration

As a consultancy, it is especially impactful. Some clients have limited budgets and ability to conduct workshops and collaborate remotely allows to allocate more of the budget towards the actual work versus travel costs.
Having the collaborative tool like Miro has definitely allowed to get projects in new locations.

Alternatives Considered

Mural, Figma and Canva

Miro was something my organization have selected when I joined. I have used Mural in my previous role. Although I preferred Mural's UI and visual aesthetic, I quickly learned that Miro has so much more functionality and a ton of useful templates that I continuously utilize in my work.
As a designer, I use Figma for design work and so have used it in the past for some collaborative work too, however completely stopped using that function once Miro came in the picture.

Key Insights

Do you think Miro delivers good value for the price?

Not sure

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

Yes

Did implementation of Miro go as expected?

I wasn't involved with the implementation phase

Would you buy Miro again?

Yes

Other Software Used

Adobe Illustrator CC, Microsoft Teams, Condens, Figma

Likelihood to Recommend

To be honest, Miro became such a natural choice for me that I use it for everything. Even when, we have to do some impromptu icebreaker in a meeting and have to write down some words, my first thought is to open Miro not Notes app.
Although I do use it a lot for my research tasks, and it provides a great feature of visually laying out all the data in front of you. I would say it is less appropriate for video content and tagging that I do elsewhere, sometimes because of that I stay in the other software as it can take some time to import all the data into Miro after analysis.
I would say it is great for planning, ideating and workshop design as well as facilitating meetings, workshops and anywhere where you may want to use visual cues.

Comments

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Miro for the win!