Item: Miro
Rating: 10
Author: Maria Sergeeva

Overall Satisfaction with Miro

Use Cases and Deployment Scope

I use it to present my research to the team and to make low-fidelity prototypes for websites and landing pages. This tool allows us to collaborate on texts, user flows, and other marketing and design materials. Sometimes I use it in web meetings when we need to work simultaneously, such as during brainstorming or JTBD sessions.

Pros and Cons

Pros

Collaboration
Presenting any research or wireframes.
Low fidelity design.

Cons

"Save as PDF" is usually turns out ugly.
Navigation is confusing sometimes.
It is hard to work with it on smartphone.

Return on Investment

It enhance the team productivity and reduce project time.
It helps to improve motivation because everybody see the impact on the project.
It helps to track the history of the project and reduces time for onboardings.

Implementation Rating

There is no special implementation; when one team member starts using it, the rest of the team joins and begins to discover useful functions. Additionally, there is no special scenario for using the tool; designers will use it their way, researchers will utilize other plugins and frameworks, and marketers will find their tools.

Collaboration

Since my company is fully remote-based, Miro is one of our everyday tools, especially during meetings and when we have complex tasks that require multiple specialists to collaborate on websites, ensuring that design, copy, and CRM work well together. Having all the work inside one tool significantly enhances productivity and reduces time for a project.

Alternatives Considered

Google Drive and Figma

We use all those instruments, but Google Drive works better when you need to work with spreadsheets or text, without design. Figma is also great, but it is a little more challenging to use, so it's easier to keep the content in Miro for non-designers. We selected it for its simplicity and ability to cover our needs.

Key Insights

Do you think Miro delivers good value for the price?

Yes

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

Yes

Did implementation of Miro go as expected?

Yes

Would you buy Miro again?

Yes

Other Software Used

Mixpanel, Figma, Google Meet

Likelihood to Recommend

It is a very good tool for remote teams, as it can help make meetings more engaging and purposeful by allowing real-time collaboration. It is less appropriate if you work with clients or coworkers who are not willing to study some new technologies, because it is highly likely they will sabotage the tool implementation.

Comments

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Great tool for remote teams.