Best Webinar Software Solution!
Overall Satisfaction with ON24
- Lead generation
Pros
- Increase user experience by providing easy access to the platform via browser versus application download.
- Provide robust analytics to understand webinar performance and establish benchmarks for success at your organization.
- Increase brand awareness by providing fully customizable consoles with the ability to add various sections including speaker bios, related resources, call to actions, questionnaires, etc. that help businesses showcase their brand and value.
- Thorough knowledge center and extremely helpful support via Customer Success Managers, live support, emergency hotlines, etc.
Cons
- Must be careful when cloning events because everything copies over. I wish it was easier to save a template as a 'template' versus saving it as an upcoming webinar.
- Formatting when copying and pasting a webinar abstract/summary gets a bit wonky. Always have to reformat.
- Drive high quality net new leads.
- Increase conversion rate from lead to new business opportunity.
- Increase relationships with internal and external stakeholders through such a seamless webinar process.
- Increase registration landing page conversion rate.
Features | On24 | GoToWebcast Webcast Solution | Zoom | |
Connectivity | Good | Good | Good | Some audio problems for panelists when dialing in to pre-call |
Technology | Can join via web | Download-based | Can join via web | Download-based |
Waiting Room (what attendees see before the webinar begins) | Y | N Technically early arrivals are able to see the pre-cal | Y Branded & can add resources | N |
Ability to upload PPTX | Y | Y (upload a PPTX not screenshare) | Y (upload a PPTX not screenshare) | N (must screenshare & also not compatible with Google Slides) |
Marketo Integration | Y Native Marketo Integration | Y Native Marketo Integration. Marketo uses ReadyTalk for their webinars. | Y OK integration via Marketo Webhook | Y OK integration via Marketo Webhook |
Branded user interface | Y | N | Can add our logo | N |
Ability for speakers to see slide notes | Y | N | N | N |
Practice webinar right before event easability | Y | N | Y | Y |
Rich data and analytics | Strong Yes Ability to score leads based on webinar engagement | N | Meh Ability to see more than just registrant data but not adjust MQL scoring | N |
On-Demand recording | Y Can cut and edit webinars into snackable video | Y Ability to also cut video in console | Y Ability to also cut video in console | Y |
On-Demand video hosting & reporting | Y (On24 immediately shifts the live webinar page to the On-Demand version and then provides reporting) | Y | Y (GoToWebcast immediately shifts the live webinar page to the On-Demand version and then provides reporting) | N |
Polls & Poll reporting | Y | Y | Y | N |
Seamless transition of controls to panelists | Y | Y | Y | N |
Chat among speakers | Y | Y | Y | Y (but difficult) |
Q&A assignment to speakers | Y | N | N | N |
Dial in | Attendees: Phone or Computer Audio Panelists: Free Bridge conferencing | Attendees: Phone or Computer Audio Panelists: Free Bridge conferencing | Attendees: Phone or Computer Audio Only but would need an account with OneVoice for dial-in Panelists: Free Bridge conferencing | Attendees/Panelists: Phone or Computer Audio
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Attendee & Panelist Max | Attendees: 1,000 Panelists: 10 | Attendees: 3,000 Panelists: Unlimited | Attendees: 1,000 Panelists: Tier 1: 20 Tier 2: 20 | Attendees: 1,000 Panelists: 10 |
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