Item: ON24
Rating: 8
Author: Brittany Brown

Use Cases and Deployment Scope

I use ON24 to moderate educational webinars with our partnering financial service providers.

Pros and Cons

Customer service
Training documents
Engagement features for attendees

Phone connectivity on the conference lines provided has been an issue.
Console builder could be sleeker, building process could be a little tighter.
Audio and slide progression are often a little out of sync/slides are slow. Not sure if this is just everyone's internet connectivity though. I have to instruct attendees on a very frequent basis to refresh their browser, clear cache, etc. Would be nice if this weren't a constant issue.

Integration to CRM & Marketing Automation

Salesforce/Pardot. Integration makes our lead generation and tracking more seamless/streamlined.

We've had issues where the presenter suddenly lost control over the slide progression. I've also been in a situation where I was unable to update the resources in the console in a timely manner during a presentation. A customer service rep was not able to do it on his end either until the presentation had already ended.

Return on Investment

Generated many leads.
Encouraged partners to provide more educational content to members (customers) because they liked the ease of use.
Trained more members.