TrustRadius
My amazing experience with Optimizely
https://www.trustradius.com/ab-testingOptimizelyUnspecified8.3345101
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May 27, 2019

My amazing experience with Optimizely

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

Optimizely is being used across the whole organization. It helps to give our customers more personalization and optimization. We use it for A/B testing. Every team is allowed to use it autonomously and if there is any problem or question there is the Optimization team that provides support. I have been using it for one year, managing experiments and features. I find it very powerful and easy to use.
  • Features flag managing
  • Experiment managing
  • Optimizely goes beyond classic A/B testing and allows you to manage many different variants.
  • I like it and I'm not able to provide you improvement.
  • A positive impact because it allows us to maximize the value of the product we develop thanks to continuous personalization.
Because is very good scalable, it allows you to add or remove new experiments and to personalize the running experiments.
It's very intuitive and easy to use, you should not need training to start creating your first experiment or feature. It could be easily used by non-technical professionals. The interface is nice and provides you all the information you need. Every time I need to review some experiment or feature I easily find what I'm looking for.
My company has benefited a lot from Optimizely. There are situations where you may risk adding some new functionality, product or component but Optimizely helps you to test it on a small audience, then the customer. Their behavior will tell you if the idea behind the product, component or functionality you implemented was correct or not. If not, you can easily turn off the experiment and come back to the previous stage.
I don't have alot of experience with an alternative such as Adobe Target. To be fair, I'm happy and satisfied with Optimizely.
In my opinion, Optimizely should not be abused. Sometimes having in the same time on the same component more than 6/7 tests can add complexity. It is well suited when there is a clear vision of what we want to test, how to do it, and why we are doing this test.

Optimizely Feature Ratings

a/b experiment testing
10
Split URL testing
9
Multivariate testing
10
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
8
Test significance
8
Visual / WYSIWYG editor
10
Advanced code editor
9
Page surveys
9
Visitor recordings
9
Preview mode
9
Test duration calculator
9
Experiment scheduler
9
Experiment workflow and approval
9
Client-side tests
8
Standard visitor segmentation
9
Behavioral visitor segmentation
9
Traffic allocation control
9
Website personalization
9
Heatmap tool
9
Click analytics
9
Scroll maps
9
Form fill analysis
9
Conversion tracking
9
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10
Experiments results dashboard
10