The wonder of Optimizely
May 29, 2019
The wonder of Optimizely
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
Optimizely is currently being used for our CRO programme to run A/B testing as well as smaller personalisation campaigns. This currently sits solely within the product team to make quick front end changes and testing. This helps to address and resolve user experience issues, styling and formatting issues as well as ensure we are testing within the right areas.
- Easy to use platform with an easy to use WYSIWYG editor for non-technical people.
- Specific personalisation suite to enable effective use of 1:1 personalisation on landing pages.
- Accurate statistcal modelling to ensure confidence in results.
- Assistance with on-boarding the tool as opossed to using a partner.
- Dedicated training on the tool for internal business users both on the development and consultancy side.
- Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
- Increase in conversion rate and an immediate ROI
- Ease of implementation ensuring only positive site changes are sent through to development
- Allowing wider business users to get involved with CRO and generate and share ideas
Optimizely has allowed multiple users from across the business to involve themselves with CRO and get a good understanding of the types of experiements we could run. As we are only in the intial stages of using the platform to its full potential the most abundant benefit Optimizely has had so far is the education piece. The online knowledge base is also very useful for sharing and educating in an easy to understand manner.
Maxymiser - The statistical significance engine used by Optimizely helps to reduce the detection of false positives. These were noticed on many occasions within the maxymiser tool.
Adobe Target - The ease of use is non-comparable between Optimizely and Adobe Target. The UI of Adobe Target is not as intuitive as Optimizely making it more difficult for non-technical users.
Monetate - Reporting. Optimizely allow for an easy-to-see comparison of variation performance when there is more than 1 variation. Monetate only allows for the comparison of 2 variations at any one time meaning you reguarly have to flick between comparisons to get an understanding of performance.
Adobe Target - The ease of use is non-comparable between Optimizely and Adobe Target. The UI of Adobe Target is not as intuitive as Optimizely making it more difficult for non-technical users.
Monetate - Reporting. Optimizely allow for an easy-to-see comparison of variation performance when there is more than 1 variation. Monetate only allows for the comparison of 2 variations at any one time meaning you reguarly have to flick between comparisons to get an understanding of performance.