TrustRadius
Great experimentation software
https://www.trustradius.com/ab-testingOptimizelyUnspecified8.3345101
Edwin Brouwer profile photo
June 01, 2019

Great experimentation software

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

We use Optimizely throughout the company to deploy both AB tests as 100% fixes.
  • Clear UI
  • Super customizable
  • To be honest I can't think of any big downside.
  • Easier to deploy fixes.
  • Easy conditional targeting.
Easy and comprehensive user management, quick support and stable CDN
One of the first products and therefore lots of customer experience integrated into the tool. That's noticeable. Everything is where you'd expect it.
Not so much to be honest. We hardly use the analysis part of Optimizely as Adobe provides much more segmented insights. It's mainly used for building and running the experiments.
Optimizely is more advanced in terms of UI, activation.
Very suitable for large companies. Not suitable for the smaller ones as ROI would be too small due too pricing.

Optimizely Feature Ratings

a/b experiment testing
9
Split URL testing
8
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
Not Rated
Test significance
8
Visual / WYSIWYG editor
Not Rated
Advanced code editor
8
Preview mode
8
Test duration calculator
Not Rated
Experiment scheduler
8
Experiment workflow and approval
6
Dynamic experiment activation
9
Client-side tests
9
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
Standard visitor segmentation
9
Behavioral visitor segmentation
6
Traffic allocation control
9
Website personalization
8
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Not Rated
Goal tracking
8
Test reporting
8
Results segmentation
4
CSV export
5
Experiments results dashboard
8