Optimizely: Best Bang for Your Buck
June 03, 2019
Optimizely: Best Bang for Your Buck
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
Optimizely is being used across all verticals in my business. We primarily use it for testing new features and ads. But we also use it to implement quick fixes to minor issues on the site such as non-compliant text or typos until a final fix can be deployed.
- Making the changes to your page is pretty simple, just click on an element and edit the code.
- Has great scheduling functionality.
- Partitioning of experiments by project makes it all run faster and is easier to organize.
- Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
- Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
- Testing new design elements for the site has brought in much more revenue after the new element won and was deployed to production.
- Time saved because the Tech team didn't need to deploy a feature just to test it and then have it fail, only to do another deployment to remove it.
- Lets product people tinker with ideas before going live.
Using Optimizely, my team ran a test to add a new design element to the site. We started it off with only 10% of overall site traffic entering the experiment and increased it as positive results came in. After we reached stat sig we verified across different segments of our site traffic and made the decision to deploy it as a permanent feature. This new feature increased our conversion rate by about 18% and our gross monthly revenue increased greatly.
Google Optimize is very similar in a lot of respects. It uses a similar editing tool, it targets pages the same way, etc. But, it is lacking in some other features and the UI is more difficult to navigate. Also if you are using the free version you don't get any assistance like you get with Optimizely.