Best in class but comes at a higher cost
Updated February 14, 2020

Best in class but comes at a higher cost

Rafael Zorrilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Optimizely is the platform of choice for experimentation and product feature rollout. In my department, Education Services, we partner with schools to improve the digital experience for prospective students. Through analytics and digital UX tools, we identify potential UX friction points or missed business opportunities, we hypothesize a solution and then build that proposed solution in Optimizely. Through Optimizely we build experiments, present to users and through statistical review, we determine results on whether to push to production.

Pros

  • The ability for general business users to build experiments. No direct need for coding necessary. Caveat, complex feature or product rollouts may need development effort.
  • relatively real-time statistical review of the experiment data.
  • API output.

Cons

  • Management of large volume of experimentation. The ability to review the large scale of the experiment is a convenient manner.
  • The incremental increase in page load time due to the Optimizely snippet.
  • The ROI around experimentation has been material in our company growth. Due to confidential data, we will not share.
  • The optimizely renewal costs has us now reviewing competitors...despite the better product features.
Google Optimize 360.

Reasons.
  • Cheaper cost
  • Inherit Integration with analytics
  • Audience building within the product
  • Integration with the Google media platform
  • less page load
The execution of experiments is good.

The cost is growing significantly more than competitors.

Optimizely Web Experimentation Feature Ratings

7.5
a/b experiment testing
9
Split URL testing
9
Multivariate testing
9
Multi-page/funnel testing
8
Cross-browser testing
7
Test significance
9
Visual / WYSIWYG editor
9
Advanced code editor
7
Preview mode
6
Test duration calculator
5
Experiment scheduler
9
Experiment workflow and approval
6
Dynamic experiment activation
6
Client-side tests
6
7.3
Standard visitor segmentation
9
Behavioral visitor segmentation
7
Traffic allocation control
7
Website personalization
6
7.8
Goal tracking
8
Test reporting
9
Results segmentation
7
CSV export
7
Platform Integration Features ()
Not Rated

Using Optimizely

It's pretty intuitive to a user. Simple to use and understand where to look.

Optimizely Reliability

Although one can deploy Optimizely across a portfolio of properties, it's not ideal for page load. The recommended use of "custom snippets" is more complex in setup than just deploying one simple JS snippet.

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