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Not bad for starting out. Can be used correctly for larger orgs when done right.
January 15, 2020

Not bad for starting out. Can be used correctly for larger orgs when done right.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We run a couple hundred of tests a year around a large portfolio of websites. We use it for all site optimization issues.
  • Easy to teach
  • Portable
  • Awful statistics
  • Poor user interface
  • Conversion has a huge investment, Optimizely is a means to that end
  • Decent speed to test live
Optimizely is ok and cost effective compared to other tools. In general the industry keeps lowering the value of tools as they broaden the audience.
It's a decent tool for a medium sized company that wants a more plug and play client site optimization tool.

Optimizely Web Experimentation Feature Ratings

3.7
a/b experiment testing
5
Split URL testing
6
Multivariate testing
1
Multi-page/funnel testing
3
Cross-browser testing
Not Rated
Mobile app testing
1
Test significance
1
Visual / WYSIWYG editor
4
Advanced code editor
4
Page surveys
3
Visitor recordings
Not Rated
Preview mode
4
Test duration calculator
1
Experiment scheduler
6
Experiment workflow and approval
4
Dynamic experiment activation
Not Rated
Client-side tests
8
Mutually exclusive tests
4
3.5
Standard visitor segmentation
4
Behavioral visitor segmentation
2
Traffic allocation control
6
Website personalization
2
4.6
Click analytics
3
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
7
Goal tracking
8
Test reporting
3
Results segmentation
4
CSV export
5
Experiments results dashboard
2
Platform Integration Features ()
Not Rated

Using Optimizely

Basic features are ok, but it's designed for people who don't know what they are doing and if you want to use it correctly requires a lot of outside the tool tracking/usage.

Optimizely Reliability

Easy to add to sites, easy to deploy with a tag manager, easy to train. Doesn't have a ton of massive negative interactions.