Optimizely a great choice for A/B Testing in Mobile Apps
December 03, 2019

Optimizely a great choice for A/B Testing in Mobile Apps

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use it to A/B test features within our mobile applications. The SDK allows us to easily implement feature testing in both the iOS and Android platforms. Without the SDK, we would have to have a lot of custom code splattered throughout the code base which is not ideal. We particularly like the Swift support in iOS.

Pros

  • Swift support on iOS
  • Custom logger
  • Event tracking/metrics

Cons

  • More documentation samples
  • Video demos
  • Expensive
  • Time saved versus native implementation
  • Management impressed with integration
  • Deadlines met
Support for Localytics had diminished, so an alternative was sought out.
To quickly add A/B Testing to your mobile applications, I can highly recommend the product. It's not free, but you often get what you pay for if you go with a free or open-source solution. If your company has the budget, this tool/SDK is worth the investment and time saved.

Optimizely Web Experimentation Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multi-page/funnel testing
10
Mobile app testing
10
Visual / WYSIWYG editor
10
Page surveys
10
Visitor recordings
10
Preview mode
10
Experiment workflow and approval
10
Dynamic experiment activation
10
Client-side tests
10
Click analytics
10
Scroll maps
10
Form fill analysis
10
Conversion tracking
10
Goal tracking
10
Test reporting
10
Results segmentation
Not Rated

Using Optimizely

The SDK from both an iOS and Android perspective is easy to use and implement. The SDK is fairly comprehensive with code samples and usages. The Swift support covers that latest and greatest, which is nice for a new and ever changing language. There could be more videos support showing complete tutorials, that would be nice.

Optimizely Reliability

We've had no issues with scalability and integration with the SDK, I can not list any negative points in regards to scalability because I have none.

Comments

More Reviews of Optimizely Web Experimentation