Overall Satisfaction with Optimizely Web Experimentation
I use Optimizely daily for our website. At any given time we are running 3 to 7 tests on our site. Optimizely Web experimentation makes it simple to build out tests no matter the size. There are tests that I can build with the WYSIWYG or my team of developers can build in the code editor. It’s so simple to set audiences, goals, and launch and end dates. With a little bit of training, anyone can use this, which is perfect for our team who moves quickly.
We moved to Optimizely because we needed to increase our testing velocity, be more assured of our data, and allow for anyone to pick it up and use. It checked all those boxes for us! Great tool.
We moved to Optimizely because we needed to increase our testing velocity, be more assured of our data, and allow for anyone to pick it up and use. It checked all those boxes for us! Great tool.
- Ease of use
- Data integration
- Team collaboration
- WYSIWYG element changes. This capability is buggy. It doesn’t select the right selector, we’ve been told to just grab it from the site in inspector mode. It’s hard to know what did you’re in and making changes. Sometimes it doesn’t stick.
- Data integration. It would be amazing to just have a repository of goals, events, etc. from our GA that we can just use in Optimizely.
- Better organization of our tests. Being able to bucket by campaign, launch dates, etc. would be great!
- Faster implementation of tests leading to increased sales
- Saved time for developer
- Meet resources
- Understand of impact of changes
We use Web Experimentation and Experiment Collaboration. This is extremely useful for maintaining organization and timelines all in one place. We use this for speaking out about what we’re doing and how things are performing. Keeping these connected also let’s all the different groups know and understand what is happening elsewhere in the organization.
We use outside analytics, because we are looking at some deeper data points that are hard to track and the GA stat is better aligned with our back end data. But the rest of the tool is great, and I love having it all in one place. It makes it easier to find information when there are 20 tests being worked on at once.