Opportunities to fine tune the product
October 16, 2023

Opportunities to fine tune the product

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use the platform to run A/B tests across 4 lines of business. We use Rapid Experimentation to build tests.
  • Tells us when we hit stat sig
  • Builds experiments
  • Communication
  • Bounce Rate is calculated in a way that's problematic. It should be based on clicks and not if a user hits a second page in a session, but clients don't have the script on all pages in some cases, so this data is wrong and my team learned the hard way after reporting misinformation to management.
  • Program Management - Comment field - The field we type in should be extendable. I have to type out messages in word and copy it in because I can't see enough of what I've written.
  • Program Management - Comment field - Would love the comment box to save copy if users flip to the attachments or another section. It erases what's been started and you have to start over. Another reason for typing it all out in word and pasting it in.
  • In my opinion, the data export is not super helpful; have to manually organize it in excel and clean a lot out.
  • In my opinion, it's not a true wysiwg. Requires too much code, so we have to reply on Rapid Ex. Calling it a Visual Editor is a stretch.
  • Increased revenue
  • Proving value
Would be great if the Visual Editor were a true WYSIWG. We're handicapped without this and have to rely on Rapid Ex.
Web Experimentation with Rapid Ex team and Professional Services for strategy.
Helps our teams "buy in" on experimentation.
Mitigates risk
Proves our hypothesis
Increases revenue
unbounce's Visual Editor is what I'd expect out of Optimizely Web Experimentation, but I believe it's missing. Otherwise, Optimizely Web Experimentation is better.
The team is called Rapid Experimentation, but it's not really very fast when the dev team misses things and we go through rounds of dev or fixing metrics.

Optimizely Web Experimentation Feature Ratings

a/b experiment testing
8
Split URL testing
5
Multivariate testing
8
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
7
Visual / WYSIWYG editor
1
Advanced code editor
Not Rated
Preview mode
8
Test duration calculator
9
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
Standard visitor segmentation
10
Behavioral visitor segmentation
Not Rated
Traffic allocation control
10
Website personalization
Not Rated
Form fill analysis
Not Rated
Goal tracking
Not Rated
Test reporting
8
CSV export
3