A fantastic experience with Optimizely Web Experimentation!
Updated December 13, 2024

A fantastic experience with Optimizely Web Experimentation!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

I'm using Optimizely Web Experimentation to solve business issues related to leads and revenue generation. Optimizely Web Experimentation enables me to test a variety of layouts and user experiences to maximise the revenue growth of all our business units.

Pros

  • A very advanced set of customizations
  • A clear and easy-to-use editor
  • A clear analytics dashboard
  • An exceptional customer service

Cons

  • More tools to integrate with
  • More formats to export data
  • A simpler tech implementation process
  • Increased confidence in leveraging A/B testing itself
  • Significantly increased lead generation and revenue
  • Increased confidence in iterating design more frequently
I think Optimizely Web Experimentation is built to suit large enterprises as it not only allows unlimited users on its platform but also a lot of flexibility when it comes to deploying large amounts of experiments side by side.
Having everything grouped under one platform definitely helped us with optimizing efficiencies from each team and it enabled us to meet our deadlines more easily.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely Web Experimentation is very well suited to test new user experiences on high-traffic pages of our website but unfortunately not so much on less visited pages as fairly large sample sizes are usually required to reach statistical significance.

Optimizely Web Experimentation Feature Ratings

9.6
a/b experiment testing
10
Multivariate testing
10
Test significance
10
Visual / WYSIWYG editor
9
Advanced code editor
9
Preview mode
9
Test duration calculator
9
Experiment scheduler
10
Dynamic experiment activation
10
Client-side tests
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
10.0
Form fill analysis
10
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10
Platform Integration Features ()
Not Rated

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