Optimizely Web Experimentation Review
December 19, 2024

Optimizely Web Experimentation Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Used for a select number of organization. used by non-technical users who want to run experiments

Pros

  • Easy to follow UI
  • Easy to implement

Cons

  • Cluttered UI components - things can be collapsed
  • Increased number of experiments run
  • Time saved on implementation compared to server side experiments
Web is pretty flexible with a lot of use cases
Feature experimentation is also used
We use to implement and analyze results - design is done separately outside of the platform
Better UI, more integrated with our enterprise

Do you think Optimizely Web Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Non-technical users - like marketing teams who want to make simple UI updates

Optimizely Web Experimentation Feature Ratings

6.7
a/b experiment testing
8
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
6
Cross-browser testing
7
Test significance
8
Visual / WYSIWYG editor
8
Advanced code editor
7
Preview mode
8
Test duration calculator
5
Experiment scheduler
5
Experiment workflow and approval
5
Dynamic experiment activation
5
Client-side tests
8
Mutually exclusive tests
5
6.5
Standard visitor segmentation
8
Behavioral visitor segmentation
7
Traffic allocation control
7
Website personalization
4
6.6
Form fill analysis
8
Goal tracking
6
Test reporting
7
Results segmentation
5
CSV export
7
Platform Integration Features ()
Not Rated

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