Optly Review
December 12, 2024

Optly Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

It is used for A/B testing across all of our web pages for 6+ different channels. It is used to determine implementation for site improvements and I use it daily in my role as a CRO specialist. I launch 3-6 A/B tests per week so I am constantly in Optimizely tracking data for each of my tests and monitoring any temporary fixes that we call a Hotfix that is live on our web pages.

Pros

  • User friendly
  • Personalization for the company with testing
  • Detailed with reporting on each a/b test

Cons

  • Currently it is slow loading and uploading to the CDN network
  • Showing conversion from winning experiments helps a ton with implementation and figuring out ROI
Overall I feel the platform is amazing with this however I feel the speed of the platform is something that could be improved. Specifically uploading to the CDN and also sometimes the variations screen glitches out and won’t let you click on the test variation and you have to wait for it to reload to open it.
Being able to easily code in the platform, test builds, overall a very user friendly experience which I appreciate coming from a previous company who did not use Optimizely it made learning the platform so much easier and grasping the concept of it and how it works overall. It’s also easy to read results on tests.
This is a platform that was already implemented when I started with my current company.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

I love Optimziely and it has personally been my favorite platform to use for web experimentation. It has helped me fully understand testing when it comes to data interpretation due to the fact it is so detailed on the reporting and I appreciate the high level overviews it has when it comes to each tasks listed on the experiments you create.

Optimizely Web Experimentation Feature Ratings

8.5
a/b experiment testing
10
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
7
Test significance
9
Visual / WYSIWYG editor
10
Advanced code editor
10
Preview mode
10
Test duration calculator
7
Experiment scheduler
10
Experiment workflow and approval
7
Dynamic experiment activation
7
Mutually exclusive tests
8
9.8
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
9
7.5
Form fill analysis
5
Test reporting
10
Results segmentation
7
CSV export
8
Platform Integration Features ()
Not Rated

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