Oracle SRM - Listen Here
April 26, 2016
Oracle SRM - Listen Here
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Oracle Social Engagement & Monitoring
Overall Satisfaction with Oracle Social Relationship Management (SRM)
We use SRM to listen socially to our customers and competitors. It's used across several areas of the organization, including Public Affairs, Customer Service, Social Marketing and Customer Experience. SRM gives us the opportunity to hear and react to our customers with a digital presence and also see what competitors are doing well (and not so well).
- SRM has a broad footprint of properties it listens to. I know we are looking and listening in a broad array of places.
- SRM has easy to use tools to give great initial analysis and insight
- SRM has easy to build workflows to manage listening and responding across various areas of our enterprise
- I'd like to see a little more sophistication in connecting data to non-Oracle platforms
Marketing, Public Affairs, Customer Service
We chose SRM because of its integration with our other products, the ability to also offer social publishing and its feature set
- We are still in the early phases of using Social Listening. So far we have helped inform campaigns, identified customer and competitor sentiment and how it relates to customer journeys and relationships.