Free and insightful crowdsourcing platformhttps://www.trustradius.com/sales-intelligenceOwlerUnspecified8.3211012018-07-24T21:28:33.771Z
July 24, 2018
Free and insightful crowdsourcing platform
Score 8 out of 101
Overall Satisfaction with Owler
Within our organization, Owler is used by teams and individuals. Mostly by the marketing team, but also by individuals in different positions. Because Owler gives interesting and useful information about latest news in the industry, updates about competitors and their products and some other more specific information such as CEOs' ratings, the tool has something interesting to share with any person, no matter what position she or he holds.
- I love that it is a crowdsourcing system and anyone can make a contribution
- I like that it is completely free for everybody whether you are SMB or a big company
- It is great to have the tool that gives you many insights about the industry in a very convenient way
- More customizable notifications
- Better filtering when it comes to companies' search
- Do a better job when suggesting who your competitors are. Sometimes Owler suggests companies that had absolutely nothing in common with our organization
- Owler is free and we haven't spent any money on it
- It gives news and updates about industry every day which helps us to know the latest news faster and react faster
- It gives our competitors information about us, which could be a negative ROI
Owler is free and this is its major strength. Other tools I mentioned have much more capabilities and more accurate and powerful data, but as a small business company, we do not need much data at this point. From Owler, we do not get a lot of data, but we get just enough data to get some insight from it.
Mostly, we get competitive analysis reports and daily emails with reports about industry news and updates. I wish the reports and daily newsletters with reports were more insightful, detailed and accurate, but overall we are pretty satisfied with what we have for the money that we pay which is $0.
Owler is a great tool for anyone who wants to be updated about industry news and trends, follow competitors and just find out more information about specific companies and their leaders. And it does not matter if it is a small startup with 1-2 employees or a huge company with thousands of employees.