SalesLoft - A great tool for email campaigns!
September 15, 2017
SalesLoft - A great tool for email campaigns!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with SalesLoft
Both our inside and outside sales teams are using SalesLoft to generate interest in a variety of our service offerings. SalesLoft enables us to create email campaigns (cadence) using a step approach. Each step commences based upon a schedule determined by the user. We allow our users to run their own campaigns or corporate developed campaigns.
- Salesloft allows you to schedule each step of the campaign process.
- Salesloft allows you to use a variety of steps, including email, social media connection, and phone.
- Salesloft allows for A vs B testing if desired.
- While Salesloft integrates with Salesforce (and we use that integration), I think the points (fields) of integration could be improved enabling better reporting/dashboard capability within Salesforce.
- Salesloft refreshes its data once an hour. I would really prefer a platform that was always current but understand why that can't happen.
- Selecting specific date ranges in Salesloft dashboards isn't very user friendly. I'd like to have some good standards (this month, current and previous month, all time, quarter, year, etc.).
- I would like to an account manager within SalesLoft that is dedicated to helping us achieve success. Right now, we have a dedicated support person, and while she is very good at helping us overcome/address any issues, she doesn't analyze what we are doing (or not doing) and help us to move in a stronger direction.
- We have only been using SalesLoft for about 4 months, so it is too early to consider ROI. That being said, we have already had XXX success (which we defined as a meeting/call being scheduled).
- Sales efficiency increased because less time is spent manually tracking whether someone has responded to an email.
- Customer support is excellent. Although we don't have a dedicated account manager, we do have a dedicated support person and she is extremely responsive to our needs/questions.
We evaluated four solutions and ultimately selected SalesLoft. ToutApp was eliminated immediately because they wouldn't give a demo based upon the plan that was the best fit for us (not a good sales approach!). We had one outside sales person complete a pilot on two solutions, including Salesloft and he felt Salesloft was the best overall solution. Cost was also a factor in our decision, with Salesloft being extremely cost effective.