Item: Semrush
Rating: 10
Author: Anne Murphy

Use Cases and Deployment Scope

We are in a very tricky keyword space. Most of our strategy is derived from competitive insight and accurate search date. SEMRush provides direct visibility into this.

Pros and Cons

Ease of Use
Graphs/dashboard interface
Rich feature set

Not sure sometimes how accurate the keyword data is
They restructured pricing and cut out some of the features

Return on Investment

Better lead generation from AdWords
Great competitive analysis and snooping capabilities

Alternatives Considered

Moz and WordStream Advisor

I like the fact that SEMRush is more technical than these other products, I’m not necessarily looking for recommendations through AI generation.

Other Software Used

HubSpot CRM, WordPress, Zoom Video Webinar

If your keyword market is pretty straightforward and/or you have low volume on your site, you could probably find out this data without spending the money. I think anybody who spends more than 600 bucks a month on AdWords benefits from this.

Very Happy with SEMRush

Overall Satisfaction with SEMRush

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Other Software Used

Likelihood to Recommend

Semrush Feature Ratings