Item: Twilio SendGrid
Rating: 9
Author: Dustin Brackett

Use Cases and Deployment Scope

We have helped a client use SendGrid to understand who his good contacts are out of his 10,000+ address database. Through SendGrid, we have sent out many emails and measured their effectiveness to understand who we should be focusing our attention on with future marketing including email campaigns and other digital marketing tactics.

Pros and Cons

Marketing campaign builder ease of use
API integrations (send emails from other applications like Wordpress)
Deliverability

They don't have a very robust template gallery
Very strict spam scoring

Return on Investment

It's helped us identify good contacts and bad contacts in our database allowing us to focus on good ones.
It's helped us clean up our database.

Alternatives Considered

MailChimp

MailChimp is just not as flexible as we've found SendGrid to be. We used MailChimp for several clients in the past and it always did an ok job, but we were never blown away. With SendGrid, we have what we feel is a much more sophisticated platform and experience. Plus we can do more with it!

Other Software Used

Cyfe, HubSpot, HubSpot CRM

Likelihood to Recommend

I think it's great for anyone looking to manage email marketing campaigns (our main use) as their builder is very easy to use and customize, they always deliver well, and have great analytics. I would say that if you're relying on cookie cutter templates it may not be your best choice because they have a very small inventory of them to choose from.

Send Good with SendGrid

Overall Satisfaction with Twilio SendGrid Marketing Campaigns