Shopify Makes E-Commerce Easy Without Sacrificing Power
Gary Gray profile photo
February 07, 2017

Shopify Makes E-Commerce Easy Without Sacrificing Power

Score 7 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Shopify

I had a client who was looking to transition to a new commerce platform from an established website for their decade old business. Their previous website was cumbersome to maintain on an IT level, too complex for staffers to manage (add, update, delete) products, and clunky and dated for consumers.

Shopify handily addresses all these issues by providing a robust, user-friendly backend and stylish front-end for consumers.
  • Ease of product creation and management.
  • Zero ongoing IT maintenance issues.
  • Streamlined and stylish consumer-facing website.
  • Product categories and subcategories are time consuming and non-standard to implement.
  • Building out the front end was more time consuming than expected.
  • Available plugins of widely varied quality.
  • An easier to use website experience greatly increased the efficiency of our workers, enabling them to find and edit products in a fraction of the time it took on our previous website.
  • Consumers were able to easily look through our vast product inventory to find the specific items they were looking for, as well as items they weren't previously looking for.
  • Management was able to track which products were getting the most attention from customers and highlight those products accordingly.
Shopify was the easiest to use for my client on the backend, which was a major incentive for them over the other platforms. It had all the features they needed, and ultimately they were able to manage everything in-house without needing to bring in a major developer or sacrificing features.
For small businesses selling a set range of products, Shopify is a dream to set up and manage. If you're not looking to hire an IT department, or deal wth web developer, and are looking to outsource all that work, Shopify is your best bet.

Shopify's powerful commerce tools can make your online store ready to compete with pretty much anything else on the web, and can scale to whatever traffic your store generates, which is a great comfort when your products go viral and suddenly sales explode.

Shopify Feature Ratings

Product catalog & listings
8
Product management
7
Bulk product upload
9
Branding
9
Mobile storefront
9
Product variations
Not Rated
Website integration
10
Visual customization
9
CMS
9
Abandoned cart recovery
Not Rated
Checkout user experience
10
eCommerce security
10
Promotions & discounts
Not Rated
Personalized recommendations
9
SEO
Not Rated
Multi-site management
Not Rated
Order processing
9
Inventory management
9
Shipping
Not Rated
Custom functionality
9