Smartlook creates invaluable insight for your new business
November 06, 2019
Smartlook creates invaluable insight for your new business
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Smartlook
Smartlook has been implemented with website launch for tracking user behavior and website functionality. It is being used to check where traffic is coming from, what actions users are taking, what conversions are happening. It is also to check if the website is behaving as expected while the user is navigating through the site.
- It has been consistent with capturing data when a user visits the website. This is useful for cross-checking analytics data from other platforms. It shows the referral links and enough details about the session to be able to confirm the data is valid.
- It has filters that you can apply to recordings so that you can very quickly see which recordings belong to which marketing campaign or referral source.
- You can set up funnels to track conversions and then very easily click through to see those specific recordings.
- For the free or lower-level packages, the data is kept only for a limited time, i.e. 30 days, so there is the situation where you are implementing a marketing funnel that might take longer than 30 days and when you finally make a conversion you might want to see to complete history/path that your user took which lead them to finally make the conversion. In this situation, you will have missing recordings from their initial visits.
- Recordings are not made in all cases of traffic sessions. I would like to have more clarity/detail on why a specific session was not recorded. It would be great if Smartlook could confirm cases, where it could not record and explain that it was due to i.e. privacy setting/location/ session too short/ website, didn't load. This would help with troubleshooting possible issues on the website.
- They could have an option that while you are busy watching one recording, there is a quick button to go to the next recording so that you can more easily skip trough a few recordings.
- It has helped me gain insight into user behavior on the website.
- It has helped me to check if my website is running smoothly.
- It has helped me with cross-checking analytics.
I tried out both Hotjar and Smartlook free trials, but I ended up using Smartlook for reasons I cannot recall now. It might have been a limitation I ran into with the free plan or just that Smartlook had a better user interface. I am very happy with Smartlook so long as it is capable of meeting my needs.
Do you think Smartlook delivers good value for the price?
Yes
Are you happy with Smartlook's feature set?
Yes
Did Smartlook live up to sales and marketing promises?
Yes
Did implementation of Smartlook go as expected?
Yes
Would you buy Smartlook again?
Yes