- SproutSocial provides highly detailed, visual PDF reports that answer all of your key social media analytics questions in one location. For us, this is invaluable as it's the dashboard of choice we use to show progress and results to all clients.
- Social media scheduling is extremely bulky and time-consuming. Lightweight tools like Buffer for scheduling are much more convenient and efficient, even after the time it takes to switch tools.
- It is not a one-size-fits-all-dashboard because the interface takes too much time to load most features — the functionality that allows users to find people to follow and connect with is slow and ineffective, and managing any type of back-and-forth communication is very frustrating. You are going to use multiple platforms if you use SproutSocial.
- Since implementing SproutSocial, we have been able to clearly tie social media initiatives to ROI for our internal marketing efforts as well as for those of our clients. Between measuring all of the social media-specific metrics within SproutSocial, we have supplemented conversion monitoring with Argyle Social to show a clear social media attribution path.
If I found another program that did reporting as well as SproutSocial does, I would swap products (provided the other elements of the tool were more efficient than SproutSocial's).
1 - Social media manager — there is almost no technical know-how required to operate this platform.
Evaluation and Selection
We went from using a hodge-podge of services (Twitter.com, TweetDeck, Crowdbooster, HootSuite, etc.) to consolidating all of the reporting features into one dashboard. We only use SproutSocial for reporting.
- Sprout Social
- Hootsuite Premium
Everything, and I mean everything, about this tool is bulky and slow-loading. Whereas tools like Buffer, ViralHeat and others are lightweight and extremely easy to use, SproutSocial's load-time, margin for 404 errors, and overall UX is lagging behind. One example: Within the "Discovery" tab, following each user recommended to you takes a matter of seconds just to load, after you find the tiny "+1" button to follow that user. It's not an incredibly visually appealing platform either. But the reports are beautiful, easy to produce and highly effective.