Overall Satisfaction
- SproutSocial provides highly detailed, visual PDF reports that answer all of your key social media analytics questions in one location. For us, this is invaluable as it's the dashboard of choice we use to show progress and results to all clients.
- Social media scheduling is extremely bulky and time-consuming. Lightweight tools like Buffer for scheduling are much more convenient and efficient, even after the time it takes to switch tools.
- It is not a one-size-fits-all-dashboard because the interface takes too much time to load most features — the functionality that allows users to find people to follow and connect with is slow and ineffective, and managing any type of back-and-forth communication is very frustrating. You are going to use multiple platforms if you use SproutSocial.
- Since implementing SproutSocial, we have been able to clearly tie social media initiatives to ROI for our internal marketing efforts as well as for those of our clients. Between measuring all of the social media-specific metrics within SproutSocial, we have supplemented conversion monitoring with Argyle Social to show a clear social media attribution path.
Product Usage
1 - Social media and marketing.
1 - Social media manager — there is almost no technical know-how required to operate this platform.
- Social media reporting.
- Social media scheduling.
- Social media management.
- Finding followers on social media.
- Social media analytics.
- Social media dashboard.
Evaluation and Selection
We went from using a hodge-podge of services (Twitter.com, TweetDeck, Crowdbooster, HootSuite, etc.) to consolidating all of the reporting features into one dashboard. We only use SproutSocial for reporting.
SHORTLIST:
- Radian6
- Act-On
- Sprout Social
- Hootsuite Premium
Implementation
- Implemented in-house
Training
- Online training
- Self-taught
Yes, it's pretty intuitive in terms of what is where and how to use the platform.
Support
Usability
Reliability
Integration
- Google Analytics
- Twitter
- Facebook
- Google+
- LinkedIn
- Argyle Social
Not to date, no.