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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Learn from top reviewers

A great social management platform.

Rating: 9 out of 10
December 16, 2024
IncentivizedVetted ReviewVerified User
We provide foundational literacy instruction solutions for educators in K-12 and adult settings. Sprout Social lets us quickly post on our social channels, promoting webinars,...
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Joseph Heeb Jr
Employee - Marketing
Content Marketing Specialist
Reading Horizons
Sprout Social4 years of experience

Sprout Social Scout

Rating: 7 out of 10
December 13, 2024
IncentivizedVetted ReviewVerified User
We used Sprout Social with our ad agency to schedule content on our social media platforms. We were able to make changes to copy and reschedule on the platform as well as appr...
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Amanda Duron
Employee - Marketing
VP Brand and Engagement
Family Legacy
Sprout Social1 year of experience

Sprout Social Review

Rating: 9 out of 10
December 13, 2024
IncentivizedVetted ReviewVerified User
We use Sprout Social to manage our social media presence, which includes platforms like Facebook, X, Instagram, LinkedIn and YouTube. Sprout Social allows us to manage all of ...
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Paul Katool
Manager - Marketing
Deputy Director of Public Affairs
Mississippi Department of Transportation
Sprout Social4 years of experience

4/5 stars, great for using with Instagram.

Rating: 8 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout for social media scheduling, posting, and analytic reports. It is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's r...
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Sprout Social1 year of experience

Great Review of Sprout.

Rating: 10 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout to post about stores and other things related to my job to engage with followers on Instagram and Facebook. Sprout is run corporately, as we upload posts for them...
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Ashley Porpora
Administrator - Marketing
Marketing Administrator
Simon Property Group
Sprout Social1 year of experience
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How Sprout Social Differs From Its Competitors

Measurable Social Impact

Sprout Social has helped my organization better understand how our social media posts are performing (both for clients and for our own organization's social media). It has enabled me to see and analyze the success of certain points, showing me which aren't performing as well and how to improve …
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Measurable Social Impact

Yes, we do not have much access to reports, but corporately, they can see a lot more. There has been an increase in customers looking for products shown in videos from the stores, which shows that people are watching and interested. When there is an increase in the number of videos shared, we know …
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Measurable Social Impact

We didn’t dive deep enough into training to know the full capabilities of the software, but I will say it fulfilled its purpose in the time we used it. I wouldn’t necessarily attribute any specific return on the investment, but I appreciated the capabilities we did use (scheduling and reporting) …
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Measurable Social Impact

Sprout Social allows us to generate data and analytics reports at the click of the most. The ability to quickly build custom reports is an awesome product feature. We're able to quickly take this data and information and analyze it to improve our social media program. Leadership also finds value …
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Measurable Social Impact

Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.
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Measurable Social Impact

Yes, Sprout Social helps keep us very organized. I don't think we utilize all the features to its biggest extent, but due to our org size and team member quantity, it has everything we need. I have nothing else I can think of that I would change about the organization. The use interface tabs and …
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Measurable Social Impact

It prevents us from manually scheduling posts, which would cost a lot more than the time it takes to schedule the posts. It’s also a nice way to keep all our social clients organized under one spot where we can view content calendars as needed.
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Measurable Social Impact

Yes, Sprout Social helps us measure and improve the return on investment for our social media efforts. First, by leveraging Advanced Analytics, we are able to do a deeper dive into our key performance indicators including engagement, reach and conversions. Furthermore, we can track our costs for …
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Measurable Social Impact

Yes, Sprout Social did help my organization measure and improve the ROI of our social efforts by enabling our data analytics to be viewed in a single source. This cut down on the effort and data confusion when we manually went from platform to platform to gather our social data.
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Measurable Social Impact

Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive …
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Measurable Social Impact

It enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesnt work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance.
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Measurable Social Impact

Yes, Sprout Social has helped us organize, measure, and improve the ROI of our social efforts. It helped us analyze our user base and adjust our targeting techniques based on who was interacting with our posts on different platforms. It also helped us schedule our content on many different …
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Measurable Social Impact

Sprout Social has made it easier to track how specific campaigns are performing, aside from regular brand awareness campaigns. The labels feature makes it simple to designate which content is tied to a specific campaign, and the platform allows you to view reporting on that specific content. This …
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Measurable Social Impact

In all honesty, we have moved away from using this tool although were in a contract due to the add-on elements. I think this should be made super clear by sales as I felt that we were sold a tool that could do a lot more than it could for the current plan we had been sold.
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Measurable Social Impact

Yes, it's lessened the time we spend interacting with followers so we are able to spend more time strategizing, creating, and growing. The ROI of Sprout Social comes from the clear and concise reporting and automatic labelling and tagging in our inboxes. Learning from data and pivoting is quick …
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Measurable Social Impact

yes in that we can better understand the value our organic content has to our overall strategy. it's exciting to see growth and changes of post-performance thanks to the analytics we see from Sprout Social's tools
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Measurable Social Impact

We’re able to spend less time on reporting and logging into individual accounts, so our actions are more efficient and we save a fair amount of time each month. The premium membership also allows us to conveniently aggregate our reporting and create a similar monthly report.
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Measurable Social Impact

Yes, it has helped us measure our social media efforts using the analytics tool and measuring specific campaigns. It allows us to see and compare which campaigns work better than others.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.1
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.5
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.2
Avg 8.0

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.3
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.9
Avg 8.4

Reporting/analytics

8.4
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.0
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Google+ highest, with a score of 9.5.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-3 of 3)

What is the best Social Media management solution?

Rating: 10 out of 10
February 25, 2015
VV
Valentin Vesa
Social Media Manager
iQuest Group (Computer Software, 501-1000 employees)
Vetted Review
Verified User
Sprout Social
6 years of experience
View profile
Use Cases and Deployment Scope
I began searching for a Social Media Management and Monitoring tool when I realized that I was finding it increasingly difficult to create the content, manage the outgoing messages and also monitor our social media venues effectively. It came down to Sprout Social. It is being used by the Marketing Department, specifically the Social Media group.
Pros
  • Simple to understand visual reports: the kind you can just SEND to managers, without the need to EXPLAIN what they mean :)
  • A robust scheduling platform so you can arrange the content for the week according to your publishing topics and still be allowed to manually intervene when/if needed
  • Being cloud-based and also available for smartphones and tablets allows for reliability: you'll always have some form of access to your material and venues, no matter where you are.
  • When we first started using SproutSocial they were still showing the "posted via" signature on Facebook, now it is gone. So the experience users see and live is made to look like it just came from a human, not by a scheduled machine, which is a great personal touch.
  • With LinkedIn Pages support in the building, they'll surely add another important platform to their portfolio.
Cons
  • Add YouTube, Instagram, Tumblr
  • Offer a freemium model
Likelihood to Recommend
This is a very well suited solution for teams that are scattered around cities or even countries. Each member of the team is able to see what the colleagues did before him, see assigned tasks and perform accordingly.
The new unified inbox feature allows users to focus on one column where all the messages are being displayed, rather than running across different columns and content filter lists, as other solutions do.
Users and Roles
1
Social Media, Communications, Digital
Return on Investment
  • Cut down budget for having multiple persons on specific digital venues
  • Better employer branding as we manage all of our job offers through Facebook too
  • Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered
Alternatives Considered
The intuitive use, price, visual reporting and ability to easily expand plans and features is a total win
Likelihood to Renew
10
One you fall in love you do not need continuous reasons for loving her :)
Support Headcount Required
1
web editing and social media/digital knowledge
Business Processes Supported
  • live feed from our events (Twitter, Facebook)
  • managing our daily social media feeds
  • nline contests: we are able to calculate the time-stamp of any message, based on the publish time we set in SproutSocial for each
Innovative Uses
  • I still remember the face of our Marketing Director when I showed him the smart inbox and all those mentions of us :)
  • I was also surprised by the multiple use of the word "iQuest" out there. So many websites and digital venues were using it and Sprout Social discovered them :)
Future Planned Uses
  • add teams and allocate specialists: one person for Twitter, one for Facebook etc. They can all work in the same app but on specific venues they are best at using.
Products Replaced
No
Key Differentiators
  • Price
  • Product Features
  • Product Usability
  • Third-party Reviews
I selected Sprout Social having the main focus on its usability. I was aware that other colleagues might use it, people not necessarily having digital expertise and I wanted to make sure that the usability and the visuals were as non intimidating as possible.
Evaluation Lessons Learned
Would not chnage anything
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
Implementation Issues
  • nothing significant
Implementation Rating
10
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Training Types Used
  • Online training
Online Training
10
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost.
Support Rating
10
The support is always there, almost instant. Whenever I start my live chat support session the answer is there.
Bug Resolution
Yes
They're working on it as of now
Exceptional Examples of Sprout Social Support
Yes, it was 1-2AM, I was preparing for a meeting the next day where I had to present the past 6 months for all digital venues. I remember planning the design of the reports and then it hit me: I could just easily use the amazing designed PDF reports Sprout Social was producing and show them those. Great choice! Went back to sleep and nailed it the next day in the meeting room.
Easy Tasks
  • reporting
  • smart inbox
Difficult Tasks
  • keywords (would rather have a drop-down where I can select my own variations/combinations, then write things like "keyword -from @username etc)
Mobile Interface Availability and Impressions
Yes
Great native smartphone and tablets apps are available for free.
Usability
10
There is no flaw in usability.
Reliability and Availability
8
Performance
10
Pre-Sale Experience
10
They were available all throughout the free trial included, to help, guide, answer questions or even propose specific custom setups, as if we were a paying customer, which was a great on-boarding experience, where we gained trust in them as provider.
Post-Sale Experience
10
Automated recurring billing makes everything easier. Support is available almost 24/7 via online chat or/and phone.
Key Negotiation Points
Method of payment
Dealing with Sprout Social
Try to be honest and true about your business and objectives. They will not try to upsell crap to you, so the more you open in an initial approach and let them know your needs, th ebetter your profile will be matched against a solution that vest fits your needs.

Sprout Social Review

Rating: 10 out of 10
March 16, 2015
RM
Ryan Montano
Social Marketing Manager
Anametrix, Inc. (Information Technology and Services, 11-50 employees)
Vetted Review
Verified User
Sprout Social
3 years of experience
View profile
Pros
  • I love the UI and UX design of Sprout. It is so easy to use and visually pleasing.
  • Sprout creates visually pleasing reports that wow my executive team.
  • Also, all the data is available via CSV files, so I can upload it to Anametrix via the Anametrix Excel Plugin. This is great because even though sprout does not have a connector to Anametrix, it does not prevent me from accessing the power of Anametrix web analytics
Cons
  • There is no much I dislike about sprout, but there are a few things that would make it better. Instagram and Pinterest connectors would be a great addition.
  • I would love to see the addition of a connector to a Linkedin company page.
  • Overall the Analytics could be more comprehensive and include connector to the ad networks from Facebook, Twitter, Adwords, and Linkedin.
Likelihood to Recommend
I would make sure to know exactly how many people and how many networks will be using Sprout. It is easy to upgrade after, but knowing this will help you decide what package is right for you.
Return on Investment
  • Sprout saves me about 2 hrs a week and allows to me to monitor Twitter extremely well, but if it connected to more social networks it could save me even more time.
Likelihood to Renew
9
I love the UI and UX design of sprout. It is so easy to use and visually pleasing and I have no problem staring at it all day. I connects to most of my social channels and even to my companies google analytics account. I wish it had a connector to other more robust analytics engines like Anametrix, but for what I am doing it works great. Sprout creates visually pleasing reports that wow my executive team. Also, all the data is available via CSV files so I can add it to other reports within the Anametrix platform when needed. No matter how large or small your marketing team is, the scalability, the ease of use, and the great support makes Sprout Social a great tool for any social media manager. There are lots of social media management tools out there: hoot suite, tweet deck ect. These are good, but sprout social has it figured out they understand that UI and UX design are important and do a great job of making the tool easy to use and look at.
Online Training
7
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that.

SproutSocial — Stick to Reporting for a Satisfying Experience

Rating: 8 out of 10
August 13, 2013
LM
Lizzie Maldonado
Sr. Manager of Social Media
The Starr Conspiracy (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Sprout Social
3 years of experience
Pros
  • SproutSocial provides highly detailed, visual PDF reports that answer all of your key social media analytics questions in one location. For us, this is invaluable as it's the dashboard of choice we use to show progress and results to all clients.
Cons
  • Social media scheduling is extremely bulky and time-consuming. Lightweight tools like Buffer for scheduling are much more convenient and efficient, even after the time it takes to switch tools.
  • It is not a one-size-fits-all-dashboard because the interface takes too much time to load most features — the functionality that allows users to find people to follow and connect with is slow and ineffective, and managing any type of back-and-forth communication is very frustrating. You are going to use multiple platforms if you use SproutSocial.
Return on Investment
  • Since implementing SproutSocial, we have been able to clearly tie social media initiatives to ROI for our internal marketing efforts as well as for those of our clients. Between measuring all of the social media-specific metrics within SproutSocial, we have supplemented conversion monitoring with Argyle Social to show a clear social media attribution path.
Likelihood to Renew
8
If I found another program that did reporting as well as SproutSocial does, I would swap products (provided the other elements of the tool were more efficient than SproutSocial's).
Likelihood to Recommend
Users and Roles
1
Social media and marketing.
Support Headcount Required
1
Social media manager — there is almost no technical know-how required to operate this platform.
Business Processes Supported
  • Social media reporting.
  • Social media scheduling.
  • Social media management.
  • Finding followers on social media.
  • Social media analytics.
  • Social media dashboard.
Products Replaced
We went from using a hodge-podge of services (Twitter.com, TweetDeck, Crowdbooster, HootSuite, etc.) to consolidating all of the reporting features into one dashboard. We only use SproutSocial for reporting.
Alternatives Considered
SHORTLIST:
  • Radian6
  • Act-On
  • Sprout Social
  • Hootsuite Premium
We chose Sprout Social because of a mix of cost and value. The value it provided was exactly what we needed in terms of reporting and overall functionality, whereas other systems were not as cost-effective or did not provide the exact solution for what we were looking for.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Rating
10
Extremely easy to set up in-house.
Training Types Used
  • Online training
  • Self-taught
Online Training
9
Ease of Sprout Social Training
Yes, it's pretty intuitive in terms of what is where and how to use the platform.
Support Rating
10
The customer service team is the second reason why we are semi-loyal to this platform. The customer service process is painless, effective and flawless in my experience.
Usability
6
Everything, and I mean everything, about this tool is bulky and slow-loading. Whereas tools like Buffer, ViralHeat and others are lightweight and extremely easy to use, SproutSocial's load-time, margin for 404 errors, and overall UX is lagging behind. One example: Within the "Discovery" tab, following each user recommended to you takes a matter of seconds just to load, after you find the tiny "+1" button to follow that user. It's not an incredibly visually appealing platform either. But the reports are beautiful, easy to produce and highly effective.
Reliability and Availability
10
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Performance
5
Systems Integrated With
  • Google Analytics
  • Twitter
  • Facebook
  • Google+
  • LinkedIn
Future Integration Plans
  • Argyle Social
Not to date, no.
Pre-Sale Experience
0
Absolutely a delight in all aspects of the buying experience. They have that part down to a T.
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